{"id":506,"date":"2016-08-18T12:52:11","date_gmt":"2016-08-18T09:52:11","guid":{"rendered":"http:\/\/smartyschool.stylemixthemes.com\/?page_id=506"},"modified":"2024-06-13T08:44:44","modified_gmt":"2024-06-13T08:44:44","slug":"presentacion","status":"publish","type":"page","link":"https:\/\/www.ub.edu\/mastermarketingbranding\/presentacion","title":{"rendered":"Presentaci\u00f3n"},"content":{"rendered":"

[vc_row][vc_column][stm_title title_color=\u00bbcustom\u00bb page_title_enable=\u00bbtrue\u00bb title_font_size=\u00bb36px\u00bb title_line_height=\u00bb54px\u00bb title_color_custom=\u00bb#000000″ title_margin_b=\u00bb21px\u00bb title_margin_t=\u00bb17px\u00bb title=\u00bbAcerca del m\u00e1ster\u00bb][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2″][vc_column_text css=\u00bb.vc_custom_1718268187911{margin-bottom: 29px !important;}\u00bb]<\/p>\n

Objetivos del M\u00e1ster de Formaci\u00f3n Permanente en Direcci\u00f3n de Marketing, Branding, Entorno Digital y Sostenibilidad<\/span><\/h2>\n

[\/vc_column_text][vc_column_text]El M\u00e1ster desarrolla el conocimiento en la direcci\u00f3n y gesti\u00f3n de una marca y la definici\u00f3n de su estrategia a partir de un enfoque riguroso, innovador y creativo. Al finalizar el m\u00e1ster, dominar\u00e1s todos los \u00e1mbitos del Branding, del Marketing Digital, de la propuesta de valor, de la identidad de marca, del Brand meaning, de la innovaci\u00f3n estrat\u00e9gica, la responsabilidad social, la sostenibilidad, los ODS (Objetivos de sostenibilidad) y la Econom\u00eda Circular.<\/strong><\/span><\/p>\n

Aprender\u00e1s a planificar la creaci\u00f3n y el desarrollo de una marca de manera estrat\u00e9gica, a cuidar su reputaci\u00f3n y a asegurar su impacto. Obtendr\u00e1s el conocimiento para dotar a las marcas de una identidad definida y c\u00f3mo rentabilizarla a trav\u00e9s del marketing, comunicarla para destacar su presencia en el mercado y c\u00f3mo hacer que conviva en armon\u00eda con su entorno aplic\u00e1ndole principios de responsabilidad social.<\/span><\/p>\n

Facilitar\u00e1s el crecimiento e incrementar\u00e1s las ventas a trav\u00e9s del desarrollo de un plan de marketing integral que promueva el reconocimiento de la marca y ayude a la empresa a obtener una ventaja competitiva.<\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2″][vc_row_inner][vc_column_inner][stm_single_image img_alignment=\u00bbcenter\u00bb img_responsive_enable=\u00bbtrue\u00bb img_id=\u00bb2471″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb css=\u00bb.vc_custom_1550176651201{padding-right: 40px !important;padding-left: 40px !important;background-color: #ffffff !important;}\u00bb][vc_column][vc_single_image image=\u00bb3807″ img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1550170643645{background-color: #ffffff !important;}\u00bb][vc_column][vc_empty_space height=\u00bb12px\u00bb][stm_title title_tag=\u00bbdiv\u00bb title_color=\u00bbcustom\u00bb title=\u00bbObjetivos espec\u00edficos\u00bb title_color_custom=\u00bb#000000″ title_font_size=\u00bb30px\u00bb title_line_height=\u00bb42px\u00bb title_margin_b=\u00bb26px\u00bb][\/stm_title][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text]<\/p>\n

    \n
  • Planificar, dise\u00f1ar, crear, desarrollar y gestionar un plan estrat\u00e9gico de branding<\/li>\n
  • Capacitar al alumno para definir y desarrollar las estrategias, t\u00e9cnicas y t\u00e1cticas m\u00e1s eficaces en los entornos digitales.<\/li>\n
  • Disponer de herramientas para confeccionar una buena captaci\u00f3n de clientes y fidelizaci\u00f3n para medir el impacto de la marca<\/li>\n
  • Optimizar y analizar campa\u00f1as de publicidad<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text]<\/p>\n

      \n
    • Adquirir habilidades para gestionar acciones y estrategias de social media<\/li>\n
    • Optimizar y saber posicionar la marca en el plano competitivo<\/li>\n
    • Ejecutar y liderar la creaci\u00f3n, el desarrollo, optimizaci\u00f3n y rentabilidad de las fases vinculadas a la definici\u00f3n o redefinici\u00f3n de la marca<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1550170648345{background-color: #ffffff !important;}\u00bb][vc_column][vc_empty_space height=\u00bb30px\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1559553408202{background-color: #00b28e !important;}\u00bb][vc_column css=\u00bb.vc_custom_1472794437098{padding-top: 0px !important;}\u00bb][stm_call_to_action title=\u00bb\u00a1Matr\u00edcula abierta!\u00bb btn_link=\u00bburl:http%3A%2F%2Fwww.ub.edu\/mastermarketingbranding%2Fcontacto%2F|||\u00bb btn_link_text=\u00bb\u00a1Inf\u00f3rmate ahora!\u00bb img_id=\u00bb2397″ img_size=\u00bb60×60″ css=\u00bb.vc_custom_1559553479582{background-color: #00b28e !important;}\u00bb]Pide informaci\u00f3n sin compromiso[\/stm_call_to_action][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1473418293819{padding-top: 35px !important;padding-bottom: 25px !important;background-color: #e3e7ea !important;}\u00bb][vc_column][stm_title title_tag=\u00bbdiv\u00bb title_color=\u00bbcustom\u00bb title=\u00bbSalidas profesionales\u00bb title_color_custom=\u00bb#000000″ title_font_size=\u00bb30px\u00bb title_line_height=\u00bb42px\u00bb title_margin_b=\u00bb26px\u00bb][\/stm_title][vc_column_text css=\u00bb.vc_custom_1718268277887{margin-bottom: 23px !important;}\u00bb]Los estudiantes que cursen el M\u00e1ster de Formaci\u00f3n Permanente en Direcci\u00f3n de Marketing, Branding, Entorno Digital y Sostenibilidad estar\u00e1n en disposici\u00f3n de desarrollar las funciones propias de CMO (Chief Marketing Officer) y CDO (Chief Digital Officer) en puestos de responsabilidad, tanto en peque\u00f1as como grandes empresas, en funciones de direcci\u00f3n, estrat\u00e9gicas y operativas; con un gran alcance de salidas profesionales adaptadas a las necesidades actuales de las organizaciones p\u00fablicas y privadas, as\u00ed como en consultoras de marca y sostenibilidad, agencias de comunicaci\u00f3n generalistas y especializadas en branding de producto, corporativo y en marca personal. <\/span><\/p>\n

      Como CMO liderar\u00e1s, desarrollar\u00e1s y supervisar\u00e1s todas las acciones de marketing, branding y comunicaci\u00f3n de la empresa, interconectando todos los elementos que intervienen en la oferta de los productos y servicios que ofrece, desde una perspectiva social y sostenible, y una visi\u00f3n transversal del Entorno Digital.
      \n<\/span>[\/vc_column_text][vc_row_inner equal_height=\u00bbyes\u00bb][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1538492847717{margin-bottom: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}\u00bb][vc_column_text]<\/p>\n

        \n
      • Brand Manager<\/li>\n
      • Director de Marketing<\/li>\n
      • Director de Comunicaci\u00f3n<\/li>\n
      • Director de Publicidad<\/li>\n
      • Responsable de Marca<\/li>\n
      • Responsable de Comunicaci\u00f3n Corporativa<\/li>\n
      • Responsable de Comunicaci\u00f3n interna<\/li>\n
      • Consultor \/ Experto en Branding<\/li>\n
      • Director de Marketing Digital<\/li>\n
      • Director de Marketing y desarrollo de negocio digital<\/li>\n
      • Director de Comunicaci\u00f3n Digital<\/li>\n
      • Brand Digital Manager<\/li>\n
      • Responsable de Contenidos Digitales<\/span><\/li>\n
      • Customer Relationship Manager<\/span><\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1538492926282{margin-bottom: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}\u00bb][vc_column_text]<\/p>\n

          \n
        • Social Media Manager<\/span><\/li>\n
        • Social Media Specialist<\/span><\/li>\n
        • Digital Product Manager<\/span><\/li>\n
        • Content Manager<\/span><\/li>\n
        • Content Curator<\/span><\/li>\n
        • Gestor en Comunicaci\u00f3n Digital<\/span><\/li>\n
        • Marketing Specialist<\/span><\/li>\n
        • Responsable de Marketing, Publicidad y Comunicaci\u00f3n<\/span><\/li>\n
        • Responsable de la estrategia y planificaci\u00f3n publicitaria en los medios digitales<\/span><\/li>\n
        • Responsable de Contenidos Digitales<\/span><\/li>\n
        • Customer Relationship Manager<\/span><\/li>\n
        • Community Manager & Online Reputation Manager<\/span><\/li>\n
        • Profesionales de agencias de Marketing Digital<\/span><\/li>\n
        • Emprendedores de iniciativas de econom\u00eda digital<\/span><\/li>\n<\/ul>\n

          [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

          [vc_row][vc_column][stm_title title_color=\u00bbcustom\u00bb page_title_enable=\u00bbtrue\u00bb title_font_size=\u00bb36px\u00bb title_line_height=\u00bb54px\u00bb title_color_custom=\u00bb#000000″ title_margin_b=\u00bb21px\u00bb title_margin_t=\u00bb17px\u00bb title=\u00bbAcerca del m\u00e1ster\u00bb][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2″][vc_column_text css=\u00bb.vc_custom_1718268187911{margin-bottom: 29px !important;}\u00bb] Objetivos del M\u00e1ster de Formaci\u00f3n Permanente en Direcci\u00f3n de Marketing, Branding, Entorno Digital y Sostenibilidad [\/vc_column_text][vc_column_text]El M\u00e1ster desarrolla el conocimiento en la direcci\u00f3n y gesti\u00f3n de una marca y la definici\u00f3n de su estrategia a partir de un enfoque riguroso, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"yoast_head":"\nPresentaci\u00f3n del m\u00e1ster | M\u00e1ster en Marketing y Branding | UB<\/title>\n<meta name=\"description\" content=\"Aprender\u00e1s a planificar la creaci\u00f3n y el desarrollo de una marca de manera estrat\u00e9gica, a cuidar su reputaci\u00f3n y a asegurar su impacto. \u00bfQuieres saber m\u00e1s?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ub.edu\/mastermarketingbranding\/presentacion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3n del m\u00e1ster | M\u00e1ster en Marketing y 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