{"id":22082,"date":"2020-11-27T09:10:41","date_gmt":"2020-11-27T09:10:41","guid":{"rendered":"https:\/\/www.ub.edu\/ossma\/?p=22082"},"modified":"2024-08-02T08:48:54","modified_gmt":"2024-08-02T08:48:54","slug":"campanya-kefaxokiub-20","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\/campanya-kefaxokiub-20","title":{"rendered":"KeFaXoKi_UB: campanya de sensibilitzaci\u00f3 ambiental sobre residus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Al llarg del darrer trimestre del 2020 i principis del 2021, la Universitat de Barcelona du a terme la <strong>Campanya de sensibilitzaci\u00f3 ambiental KeFaXoKi_UB<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb el <strong>lema &#8216;Qu\u00e8 fa aix\u00f2 aqu\u00ed?&#8217;<\/strong>, la campanya t\u00e9 un doble objectiu: fer evident la <strong>quantitat de productes d&#8217;un sol \u00fas innecessaris <\/strong>que trobem als contenidors de residus de la UB, i facilitar<strong> informaci\u00f3 per millorar la separaci\u00f3 de residus <\/strong>a les fraccions de recollida selectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>accions<\/strong> que formen part de KeFaXoKi_UB s\u00f3n: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ub.edu\/ossma\/medi-ambient\/animacions-kefaxokiub-20\/\"><strong>Animacions a les pantalles publicit\u00e0ries dels edificis<\/strong> (MUPIs)<\/a>, on es mostren diversos tipus de residus que habitualment apareixen als contenidors de la fracci\u00f3 resta i es presenta a quin contenidor haurien d&#8217;anar. <\/li>\n\n\n\n<li><strong>Missatges a xarxes socials<\/strong>, utilitzant els comptes de la Unitat de Medi Ambient de l&#8217;Oficina de Seguretat, Salut i Medi Ambient (OSSMA) a Twitter i Instagram (@mediambient_UB). <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ub.edu\/ossma\/medi-ambient\/concurs-kefaxokiub-20\/\">Concurs \u201cQu\u00e8 fa aix\u00f2 aqu\u00ed? Menys residus a la UB\u201d<\/a><\/strong>, amb publicacions d&#8217;imatges i v\u00eddeos a xarxes socials sobre prevenci\u00f3 de residus i millora de la recollida selectiva. <\/li>\n\n\n\n<li><strong>Projecte Aut\u00f2psia de residus UB<\/strong>, que inclou tres grans activitats: una <strong><a href=\"https:\/\/www.ub.edu\/ossma\/medi-ambient\/autopsia-residus-20\/\" data-type=\"post\" data-id=\"22078\">caracteritzaci\u00f3 t\u00e8cnica dels residus generats en una facultat de la UB<\/a><\/strong>; formaci\u00f3 en l\u00ednia sobre comunicaci\u00f3 per als estudiants participants en el projecte; i <a href=\"https:\/\/www.ub.edu\/ossma\/tag\/opinakefaxokiub\/\">elaboraci\u00f3 de material audiovisual per al sorteig &#8216;Opina Kefaxoki UB&#8217;<\/a>. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/KeFaXoKi_UB-platan.jpg\" alt=\"imatge animacions KeFaXoKi_UB-platan\" class=\"wp-image-22106\" style=\"width:416px;height:auto\"\/><figcaption class=\"wp-element-caption\">Imatge exemple de les animacions publicades a les pantalles publicit\u00e0ries de la UB.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/10\/Poster-Stories-concursKEFAXOKI_UB.png\" alt=\"P\u00f2ster Stories concursKEFAXOKI_UB\" class=\"wp-image-21637\" style=\"width:420px;height:auto\"\/><figcaption class=\"wp-element-caption\">P\u00f2ster del Concurs &#8216;Qu\u00e8 fa aix\u00f2 aqu\u00ed? Menys residus a la UB&#8217;.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/IMG_20201124_100112.jpg\" alt=\"Aut\u00f2psia residus UB\" class=\"wp-image-22092\" style=\"width:452px;height:auto\"\/><figcaption class=\"wp-element-caption\">Imatge de l&#8217;Aut\u00f2psia de residus UB<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>campanya de sensibilitzaci\u00f3 ambiental KEFAXOKI_UB sobre els residus a la Universitat de Barcelona<\/strong> est\u00e0 inclosa dins de les activitats de la&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"http:\/\/residus.gencat.cat\/ca\/ambits_dactuacio\/prevencio\/setmana_europea\/\" target=\"_blank\">Setmana Europea de la Prevenci\u00f3 de Residus<\/a><\/strong> que s&#8217;ha dut a terme del 21 al 29 de novembre de 2020, i s&#8217;emmarca en l&#8217;Agenda 2030 de la Universitat de Barcelona (meta CA10: Reduir la quantitat i perillositat dels residus).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"219\" height=\"300\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/logo_ewwr_cat_deg-219x300.jpg\" alt=\"Logotip Setmana Europea de la Prevenci\u00f3 de Residus\" class=\"wp-image-21800\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/logo_ewwr_cat_deg-219x300.jpg 219w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/logo_ewwr_cat_deg-748x1024.jpg 748w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2020\/11\/logo_ewwr_cat_deg.jpg 959w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><figcaption class=\"wp-element-caption\">Logotip de la Setmana Europea de la Prevenci\u00f3 de Residus.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al llarg del darrer trimestre de 2020, la Universitat de Barcelona du a terme<br \/>\nla campanya de sensibilitzaci\u00f3 ambiental KeFaXoKi_UB.<\/p>\n","protected":false},"author":1,"featured_media":63018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[20],"tags":[69,98,204,119,124,131,62,73,27],"class_list":["post-22082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-medi-ambient","tag-comunicacio","tag-consum-responsable","tag-kefaxokiub","tag-ods11","tag-ods12","tag-ods4","tag-reciclatge","tag-residu-zero","tag-residus"],"author_meta":{"display_name":"OSSMA","author_link":"https:\/\/www.ub.edu\/ossma\/en\/author\/ossmau1"},"featured_img":"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2024\/08\/capcalera-kefaxoki-ub-750x177.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Medi Ambient<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Medi Ambient<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">comunicaci\u00f3<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">consum responsable<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">KeFaXoKiUB<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods11<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods12<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods4<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">reciclatge<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Residu Zero<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/en\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">residus<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">comunicaci\u00f3<\/span>","<span class=\"advgb-post-tax-term\">consum responsable<\/span>","<span class=\"advgb-post-tax-term\">KeFaXoKiUB<\/span>","<span class=\"advgb-post-tax-term\">ods11<\/span>","<span class=\"advgb-post-tax-term\">ods12<\/span>","<span class=\"advgb-post-tax-term\">ods4<\/span>","<span class=\"advgb-post-tax-term\">reciclatge<\/span>","<span class=\"advgb-post-tax-term\">Residu Zero<\/span>","<span class=\"advgb-post-tax-term\">residus<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on 27\/11\/2020","modified":"Updated on 02\/08\/2024"},"absolute_dates_time":{"created":"Posted on 27\/11\/2020 9:10","modified":"Updated on 02\/08\/2024 8:48"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/posts\/22082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/comments?post=22082"}],"version-history":[{"count":21,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/posts\/22082\/revisions"}],"predecessor-version":[{"id":63024,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/posts\/22082\/revisions\/63024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/media\/63018"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/media?parent=22082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/categories?post=22082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/en\/wp-json\/wp\/v2\/tags?post=22082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}