{"id":5490,"date":"2018-01-26T09:09:57","date_gmt":"2018-01-26T08:09:57","guid":{"rendered":"http:\/\/www.ub.edu\/plasostenibilitat\/?p=3347"},"modified":"2023-03-17T09:05:49","modified_gmt":"2023-03-17T09:05:49","slug":"de-fast-fashion-a-slow-fashion-eco2-0-56","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\/de-fast-fashion-a-slow-fashion-eco2-0-56","title":{"rendered":"De Fast Fashion&#8230;a Slow Fashion (Eco2.0-56)"},"content":{"rendered":"\n<p>Les botigues s\u00f3n plenes d&#8217;anuncis i cartells&#8230; La gent que ens creuem al carrer porta les mans plenes de bosses de marques conegudes&#8230; Les botigues de roba tenen cues per aconseguir la millor oferta&#8230; Efectivament, \u00e9s \u00e8poca de rebaixes!<\/p>\n\n\n\n<p>L&#8217;<a href=\"http:\/\/www.ine.es\/welcome.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Instituto Nacional d&#8217;Estad\u00edstica (INE)<\/a> calcula que cada persona gasta de mitjana 582 euros anuals nom\u00e9s en roba i sabates. Per\u00f2 la q\u00fcesti\u00f3 no nom\u00e9s s\u00f3n els diners, sin\u00f3 els quilograms de roba que comprem i llencem. <a href=\"http:\/\/www.asirtex.org\/wp-content\/uploads\/2017\/03\/Resumen-Ejecutivo-La-Ropa-Usada.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Segons les dades m\u00e9s recents<\/a>, s&#8217;estima que cada persona compra al voltant de 34 peces de roba a l&#8217;any i llen\u00e7a entre 10 i 14 kg.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-6280 size-full advgb-dyn-7440e949\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2018\/01\/robaenunaprestajeria.jpeg\" alt=\"roba plegada en una prestajeria\" class=\"wp-image-6280\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2018\/01\/robaenunaprestajeria.jpeg 1024w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2018\/01\/robaenunaprestajeria-300x134.jpeg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Roba. Llicencia Creative Commons Zero (CC0).<\/figcaption><\/figure>\n\n\n\n<p>Les dades s\u00f3n alarmants. Els adolescents porten una pe\u00e7a de vestir nom\u00e9s <a rel=\"noopener noreferrer\" href=\"https:\/\/cat.elpais.com\/cat\/2014\/11\/18\/estilo\/1416314156_091754.html\" target=\"_blank\">cinc vegades de mitjana<\/a> abans de canviar-la per una altra de nova. La <strong>roba <em>low cost<\/em><\/strong> amb preus molt baixos facilita aquesta nova tend\u00e8ncia sobretot entre la gent jove, que en molts casos utilitza la roba gaireb\u00e9 com si fos d&#8217;un sol \u00fas.<\/p>\n\n\n\n<p>L&#8217;alt nivell de rotaci\u00f3 de les peces de roba d&#8217;algunes botigues, i el fet de voler anar sempre a la moda, fa que hi hagi gent que va a comprar <a href=\"http:\/\/www.ieseinsight.com\/doc.aspx?id=1034&amp;ar=14&amp;idioma=1\" target=\"_blank\" rel=\"noopener noreferrer\">17 vegades a l&#8217;any de mitjana<\/a> buscant noves col\u00b7leccions i les \u00faltimes tend\u00e8ncies.<\/p>\n\n\n\n<p>Aquesta nova estrat\u00e8gia empresarial que promou un alt nivell de rotaci\u00f3 de la roba es coneix com a <em><strong>Fast Fashion<\/strong><\/em>, gr\u00e0cies a la producci\u00f3 r\u00e0pida i barata que permet oferir noves peces de roba durant tot l&#8217;any. En conseq\u00fc\u00e8ncia, la qualitat que s&#8217;obt\u00e9 de la roba \u00e9s molt menor, considerant-se fins i tot com a exemple d&#8217;<strong>obsolesc\u00e8ncia programada<\/strong>.<\/p>\n\n\n\n<p>La compra compulsiva de roba <em>low cost<\/em> comporta greus conseq\u00fc\u00e8ncies socials per les condicions laborals dels treballadors. Tamb\u00e9 s\u00f3n importants els impactes ambientals associats a la contaminaci\u00f3 del medi, el consum de recursos i l&#8217;elevada generaci\u00f3 de residus que s\u00f3n dif\u00edcils de gestionar <em>(llegiu l&#8217;ecoconsell sobre <a href=\"https:\/\/www.ub.edu\/ossma\/medi-ambient\/quant-consumeix-la-teva-roba-eco2-0-24\/\">\u201cQuant consumeix la teva roba?\u201d<\/a>)<\/em>.<\/p>\n\n\n\n<p>Per contrarestar aquests efectes negatius associats al sector t\u00e8xtil ha sorgit el que es coneix com <em><strong>Slow Fashion<\/strong><\/em>, que promou un<strong> consum responsable, \u00e8tic i sostenible<\/strong> de la roba.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<pre class=\"wp-block-code\"><code><div id=\"destacat\">\n<h2>Com puc reduir l\u2019impacte de la meva roba?<\/h2><ul>\n<li>Consumeix de forma <strong>conscient i responsable<\/strong>. Evita comprar de forma compulsiva i compra nom\u00e9s all\u00f2 que realment necessites.<\/li>\n<li><strong>Prova\u2019t la roba<\/strong> abans de comprar-la per assegurar-te que t\u2019escau.<\/li>\n<li>Compra roba de <strong>comer\u00e7 just i ecol\u00f2gica<\/strong>.<\/li>\n<li><strong>Renta la roba<\/strong> amb programes de <strong>baixa\u00a0temperatura i poques revolucions<\/strong> durant el centrifugat, i evita l'\u00fas de l'assecadora per a qu\u00e8 el teixit no es faci malb\u00e9 i et duri m\u00e9s temps.<\/li>\n<li>Si ja no necessites una pe\u00e7a de roba per\u00f2 encara est\u00e0 en bon estat, pensa si tens algun <strong>amic o familiar<\/strong> al que li pugui anar b\u00e9.<\/li>\n<li>Quan ja no vulguis una pe\u00e7a de roba, llen\u00e7a-la al <strong>contenidor de recollida<\/strong> espec\u00edfic per a roba usada per a qu\u00e8 pugui ser reutilitzada o reciclada.<\/li>\n<li>Participa en els<a rel=\"noopener noreferrer\" href=\"http:\/\/ajuntament.barcelona.cat\/ecologiaurbana\/ca\/residu-zero\/reutilitzacio\/renoves\" target=\"_blank\"><strong> intercanvis<\/strong> de roba de segona m\u00e0<\/a>.<\/li>\n<li>Compra <strong>roba de segona m\u00e0<\/strong> als mercats i botigues espec\u00edfiques.<\/li><\/ul><\/div><\/code><\/pre>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9s informaci\u00f3<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.lavanguardia.com\/encatala\/20171025\/432335484842\/el-low-cost-multiplica-els-residus-textils.html\" target=\"_blank\" rel=\"noopener noreferrer\">El \u2018low cost\u2019 multiplica els residus t\u00e8xtils<\/a>. La Vanguardia, octubre 2017.<\/li>\n\n\n\n<li><a href=\"http:\/\/www.efeverde.com\/noticias\/slow-fashion-tendencia-espana\/\" target=\"_blank\" rel=\"noopener noreferrer\">La \u2018Slow fashion\u2019 empieza a crear tendencia en Espa\u00f1a<\/a>. EFEverde, febrer 2015.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les botigues s\u00f3n plenes d\u2019anuncis i cartells\u2026 La gent que ens creuem al carrer porta les mans plenes de bosses de marques conegudes\u2026 Les botigues de roba tenen cues per aconseguir la millor oferta\u2026 Efectivament, \u00e9s \u00e8poca de rebaixes!<\/p>\n","protected":false},"author":1,"featured_media":62,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[20],"tags":[98,25,124,28,73,71],"class_list":["post-5490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-medi-ambient","tag-consum-responsable","tag-ecoconsells","tag-ods12","tag-recursos","tag-residu-zero","tag-sostenibilitat-2"],"author_meta":{"display_name":"OSSMA","author_link":"https:\/\/www.ub.edu\/ossma\/es\/author\/ossmau1"},"featured_img":"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2016\/02\/ecoconsells.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Medi Ambient<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Medi Ambient<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">consum responsable<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ecoconsells<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods12<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">recursos<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Residu Zero<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/es\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">sostenibilitat<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">consum responsable<\/span>","<span class=\"advgb-post-tax-term\">ecoconsells<\/span>","<span class=\"advgb-post-tax-term\">ods12<\/span>","<span class=\"advgb-post-tax-term\">recursos<\/span>","<span class=\"advgb-post-tax-term\">Residu Zero<\/span>","<span class=\"advgb-post-tax-term\">sostenibilitat<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publicado 8 a\u00f1os hace","modified":"Actualizado 3 a\u00f1os hace"},"absolute_dates":{"created":"Publicado el 26 de enero de 2018","modified":"Actualizado el 17 de marzo de 2023"},"absolute_dates_time":{"created":"Publicado el 26 de enero de 2018 09:09","modified":"Actualizado el 17 de marzo de 2023 09:05"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/posts\/5490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/comments?post=5490"}],"version-history":[{"count":6,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/posts\/5490\/revisions"}],"predecessor-version":[{"id":46315,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/posts\/5490\/revisions\/46315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/media?parent=5490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/categories?post=5490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/es\/wp-json\/wp\/v2\/tags?post=5490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}