{"id":30202,"date":"2021-11-22T08:44:45","date_gmt":"2021-11-22T08:44:45","guid":{"rendered":"https:\/\/www.ub.edu\/ossma?p=30202"},"modified":"2023-02-24T07:47:50","modified_gmt":"2023-02-24T07:47:50","slug":"fotoreclam-aixi-soc-jo-passem-accio","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\/fotoreclam-aixi-soc-jo-passem-accio","title":{"rendered":"Fotoreclam aix\u00ed soc jo: passem a l&#8217;acci\u00f3"},"content":{"rendered":"\n<p>Avui dia ja sabem que salvar el planeta \u00e9s salvar-nos a nosaltres, que estem en una emerg\u00e8ncia clim\u00e0tica on hem de fer un esfor\u00e7 conjunt &#8211; governs i ciutadania-, i que el nostre futur \u00e9s responsabilitat de tots.<\/p>\n\n\n\n<p>En aquest marc d&#8217;actuaci\u00f3, i alineada amb l&#8217;ODS 12 &#8211; Producci\u00f3 i consum responsable &#8211; se celebra la<a href=\"http:\/\/residus.gencat.cat\/ca\/ambits_dactuacio\/prevencio\/setmana_europea\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Setmana Europea de Prevenci\u00f3 de Residus <\/strong>(EWWR)<\/a>, amb la<strong> tem\u00e0tica \u201cComunitats Circulars\u201d<\/strong>.<\/p>\n\n\n\n<p>La Universitat de Barcelona s&#8217;adhereix a la campanya i, durant la setmana del 22 al 26 de novembre de 2021, es vehiculen en el compte d&#8217;Instagram <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/mediambient_ub\/\" target=\"_blank\">@mediambient_ub<\/a> publicacions di\u00e0ries que estimulen a qu\u00e8 la comunitat universit\u00e0ria i altres seguidors\/res  s&#8217;uneixin al moviment de les <strong>3 R: Reducci\u00f3, Reutilitzaci\u00f3 i Reciclatge<\/strong>. Parlem una mica sobre cadascuna:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large advgb-dyn-495c5cd7\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/1-general-spr-21-1024x365.jpg\" alt=\"Les 3Rs: reduir, reutilitzar i reciclar\" class=\"wp-image-34954\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/1-general-spr-21-1024x365.jpg 1024w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/1-general-spr-21-300x107.jpg 300w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/1-general-spr-21-1536x548.jpg 1536w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/1-general-spr-21-2048x731.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/reel\/CWkwLJHDW0m\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Reel publicat el 22\/11\/21 al compte d&#8217;Instagram @mediambient_ub<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>REDUIR<\/strong> <\/h2>\n\n\n\n<p>Cal destacar la import\u00e0ncia de la primera R sobre totes les altres: reduir el consum \u00e9s clau. Hem de repensar la nostra manera de comprar i els nostres h\u00e0bits, i a ser possible evitar la compra. Aquestes s\u00f3n algunes reflexions que podem fer abans de realitzar una nova compra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ho necessito realment?<\/li>\n\n\n\n<li>El puc comprar de proximitat o de segona m\u00e0?<\/li>\n\n\n\n<li>Planifico les meves compres del s\u00faper? Puc portar els meus envasos per evitar l\u2019\u00fas de m\u00e9s pl\u00e0stic?<\/li>\n\n\n\n<li>I si utilitzo el carret\u00f3 de la compra o unes bosses de tela, llana o malla?<\/li>\n\n\n\n<li>Tinc un munt de bosses de pl\u00e0stic a casa, i si les porto al supermercat en comptes d\u2019agafar all\u00e0 bosses noves?<\/li>\n\n\n\n<li>Per a productes d\u2019higiene i neteja o l\u2019aigua i altres l\u00edquids, millor em compro l&#8217;ampolla gran i aix\u00ed evito generar envasos?<\/li>\n\n\n\n<li>Puc saber millor el que compro, fixant-me en l&#8217;etiquetatge i la proced\u00e8ncia?<\/li>\n<\/ul>\n\n\n\n<p>Si la compra \u00e9s inevitable, l&#8217;ideal \u00e9s fer-la a consci\u00e8ncia, donant prefer\u00e8ncia als productes de proximitat, als que no estan envasats, i que siguin respectuosos amb el medi ambient.<\/p>\n\n\n\n<p>La reducci\u00f3 s&#8217;aplica tant a productes que puguem comprar, com als serveis b\u00e0sics que fem servir. Tot aix\u00f2 es tradueix en recursos naturals i l&#8217;impacte que s\u2019exerceix sobre el medi ambient. Podem reduir el consum d&#8217;aigua, electricitat, combustibles f\u00f2ssils, evitar el malbaratament d&#8217;aliments &#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large advgb-dyn-46e5df55\"><img decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/2-reduir-spr-21-1024x454.jpg\" alt=\"\" class=\"wp-image-34944\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/2-reduir-spr-21-1024x454.jpg 1024w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/2-reduir-spr-21-300x133.jpg 300w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/2-reduir-spr-21-1536x681.jpg 1536w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/2-reduir-spr-21-2048x908.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/reel\/CWnanlNDFWb\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Reel publicat  el 23\/11\/21  al compte d&#8217;Instagram @mediambient_ub<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>REUTILITZAR<\/strong> <\/h2>\n\n\n\n<p>La segona R \u00e9s tan important com la primera, perqu\u00e8 si el producte ja existeix, potser pots usar-lo per satisfer les teves necessitats, contribuint aix\u00ed a reduir els residus de manera significativa.<\/p>\n\n\n\n<p>Tamb\u00e9 contribu\u00efm si, en comprar roba, busquem alguna cosa de segona m\u00e0, o si reparem un aparell que se&#8217;ns ha espatllat en comptes de comprar un de nou. \u00c9s fonamental que ens adonem que tot t\u00e9 un cost molt alt pel que fa a l\u2019\u00fas dels recursos per a la producci\u00f3, i que si li donem una segona vida a un objecte que ja ha estat en \u00fas, contribu\u00efm significativament per a la reducci\u00f3 de residus i de malbaratament de recursos al transport i a la producci\u00f3.<\/p>\n\n\n\n<p>Aqu\u00ed alguns suggeriments sobre h\u00e0bits quotidians que ens ajudaran a reduir residus i tamb\u00e9 a estalviar diners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compra productes m\u00e9s duradors perqu\u00e8 es puguin utilitzar m\u00e9s anys.<\/li>\n\n\n\n<li>Quan alguna cosa s&#8217;espatlli, intenta reparar-la.<\/li>\n\n\n\n<li>Fes servir roba i objectes de segona m\u00e0.<\/li>\n\n\n\n<li>Si no fas servir alguna cosa, ven-la o dona-la.<\/li>\n\n\n\n<li>Allarga la vida \u00fatil de coses que pots seguir fent servir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large advgb-dyn-27fdbf13\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/3-reutilitzar-spr-21-1024x456.jpg\" alt=\"Reutilitzar \u00e9s salvar recursos naturals\" class=\"wp-image-34947\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/3-reutilitzar-spr-21-1024x456.jpg 1024w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/3-reutilitzar-spr-21-300x134.jpg 300w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/3-reutilitzar-spr-21-1536x684.jpg 1536w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/3-reutilitzar-spr-21-2048x913.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.instagram.com\/reel\/CWp2vWkj-uH\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Reel publicat  el 24\/11\/21  al compte d&#8217;Instagram @mediambient_ub<\/a> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RECICLAR<\/strong> <\/h2>\n\n\n\n<p>T&#8217;has parat a pensar la quantitat de residus que generes en un sol dia? Si a m\u00e9s tens en compte tots els residus invisibles, pots emportar-te un bon ensurt! Els <em>Residus Invisibles<\/em> s\u00f3n els residus generats durant el proc\u00e9s de fabricaci\u00f3 d&#8217;un producte. Per exemple, per produir 1 kg de pa es necessiten 39 litres d&#8217;aigua, 3 m<sup>2<\/sup> de terreny, i provoca l&#8217;emissi\u00f3 de 700 g de CO<sub>2<\/sub> a l&#8217;atmosfera. Pots veure m\u00e9s exemples de residus invisibles en productes d&#8217;alimentaci\u00f3 en <a href=\"https:\/\/www.elvalordelsaliments.cat\/calculadora\/\" target=\"_blank\" rel=\"noreferrer noopener\">aquest enlla\u00e7<\/a>. <\/p>\n\n\n\n<p>Tenim a la nostra disposici\u00f3 tota una estructura preparada per separar i gestionar correctament m\u00e9s de 20 tipus de residus. Entre ells es troben la mat\u00e8ria org\u00e0nica, paper i cartr\u00f3, vidre, aparells el\u00e8ctrics i electr\u00f2nics, envasos, olis usats, piles, frigor\u00edfics, fluorescents i llums, vehicles, pneum\u00e0tics, medicines, entre d&#8217;altres. A nivell m\u00e9s industrial, ens trobem tamb\u00e9 amb gesti\u00f3 de residus sanitaris, de la construcci\u00f3, ramaderia (excrements, purins i gallinassa), entre d&#8217;altres.<\/p>\n\n\n\n<p>A m\u00e9s, la recollida selectiva \u00e9s m\u00e9s que una realitat a Catalunya. Tots tenim a prop de casa els contenidors de colors i algun punt verd per als altres residus al barri. Tamb\u00e9 hi ha punts verds itinerants, que assisteixen peri\u00f2dicament a algun punt estrat\u00e8gic dins del barri. Aix\u00ed que no hi ha excusa, posa&#8217;t les piles i suma&#8217;t a aquest repte si encara no ho has fet!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Separa b\u00e9 la brossa depenent de cada tipus de residu i porta\u2019l on correspongui.<\/li>\n\n\n\n<li>Si tens dubtes sobre on va cada residu, consulta la web <a href=\"http:\/\/residuonvas.cat\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/residuonvas.cat<\/a>.<\/li>\n\n\n\n<li>Consumeix recursos (aigua, electricitat, aliments, etc.) de manera responsable.<\/li>\n\n\n\n<li>Fes servir l&#8217;aigua freda de la dutxa per regar les plantes, netejar el terra\u2026<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;&#x26a0;&#xfe0f; \u00c9s hora d&#8217;actuar! &#x1f30d;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large advgb-dyn-6a7a5025\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/4-reciclar-spr-21-1024x455.jpg\" alt=\"Reciclar \u00e9s donar una segona vida\" class=\"wp-image-34950\" srcset=\"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/4-reciclar-spr-21-1024x455.jpg 1024w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/4-reciclar-spr-21-300x133.jpg 300w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/4-reciclar-spr-21-1536x683.jpg 1536w, https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/4-reciclar-spr-21-2048x911.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.instagram.com\/reel\/CWsk7SRjCmJ\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">Reel publicat  el 25\/11\/21  al compte d&#8217;Instagram @mediambient_ub<\/a> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Altres recursos per ajudar en la reducci\u00f3 del nostre impacte ambiental:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calculadora de l&#8217;impacte ambiental de receptes: <a rel=\"noreferrer noopener\" href=\"https:\/\/calcuteca.amb.cat\/\" target=\"_blank\">Calcuteca AMB<\/a><\/li>\n\n\n\n<li>Consells per evitar el malbaratament alimentari: <a rel=\"noreferrer noopener\" href=\"https:\/\/somgentdeprofit.cat\/consells\/\" target=\"_blank\">Som Gent de Profit &#8211; consells<\/a><\/li>\n\n\n\n<li>Receptes per aprofitar aliments: <a rel=\"noreferrer noopener\" href=\"https:\/\/somgentdeprofit.cat\/receptes\/\" target=\"_blank\">Som Gent de Profit &#8211; receptes<\/a><\/li>\n\n\n\n<li>Apps per evitar malbaratament alimentari: <a rel=\"noreferrer noopener\" href=\"https:\/\/toogoodtogo.es\/es\" target=\"_blank\">ToGoodToGo <\/a>i <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wearephenix.com\/es\/\" target=\"_blank\">WeArePhenix<\/a><\/li>\n\n\n\n<li>Calculadora de la petjada ecol\u00f2gica: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.footprintcalculator.org\/home\/es\" target=\"_blank\">Global Footprint Network<\/a><\/li>\n\n\n\n<li>Separaci\u00f3 de residus: <a rel=\"noreferrer noopener\" href=\"http:\/\/www.residuonvas.cat\/\" target=\"_blank\">Residu on vas, ARC<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.unep.org\/es\/explora-los-temas\/objetivos-de-desarrollo-sostenible\" target=\"_blank\">Objectius de Desenvolupament Sostenible<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ub.edu\/ossma\/format\">Curs Consum Responsable &#8211; OSSMA UB<\/a> (comunitat UB)<\/li>\n<\/ul>\n\n\n\n<p>Aquesta campanya ha estat dissenyada per l&#8217;Eva Castell i la Cec\u00edlia S\u00e1nchez, alumnes del curs d\u2019Informaci\u00f3 i Educaci\u00f3 Ambiental, per a la Setmana Europea de Reducci\u00f3 de Residus i com a continuaci\u00f3 al <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\/fotoreclam-ub-residu-zero\" target=\"_blank\">Fotoreclam UB Residu Zero &#8211; Aix\u00ed Soc Jo<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb motiu de la Setmana Europea de Prevenci\u00f3 de Residus realitzem aquesta campanya per animar a la comunitat universit\u00e0ria perqu\u00e8 s&#8217;uneixi al moviment de les 3 R: Reducci\u00f3, Reutilitzaci\u00f3 i Reciclatge.<\/p>\n","protected":false},"author":1,"featured_media":30208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[20],"tags":[311,119,124,73,27],"class_list":["post-30202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-medi-ambient","tag-fotoreclam-rz","tag-ods11","tag-ods12","tag-residu-zero","tag-residus"],"author_meta":{"display_name":"OSSMA","author_link":"https:\/\/www.ub.edu\/ossma\/author\/ossmau1"},"featured_img":"https:\/\/www.ub.edu\/ossma\/wp-content\/uploads\/2021\/11\/capcalera-spr-21-300x71.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Medi Ambient<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Medi Ambient<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">fotoreclam-rz<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods11<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">ods12<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">Residu Zero<\/a>","<a href=\"https:\/\/www.ub.edu\/ossma\/actualitat-medi-ambient\" class=\"advgb-post-tax-term\">residus<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">fotoreclam-rz<\/span>","<span class=\"advgb-post-tax-term\">ods11<\/span>","<span class=\"advgb-post-tax-term\">ods12<\/span>","<span class=\"advgb-post-tax-term\">Residu Zero<\/span>","<span class=\"advgb-post-tax-term\">residus<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 anys ago","modified":"Updated 3 anys ago"},"absolute_dates":{"created":"Posted on 22\/11\/2021","modified":"Updated on 24\/02\/2023"},"absolute_dates_time":{"created":"Posted on 22\/11\/2021 8:44","modified":"Updated on 24\/02\/2023 7:47"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/posts\/30202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/comments?post=30202"}],"version-history":[{"count":15,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/posts\/30202\/revisions"}],"predecessor-version":[{"id":45515,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/posts\/30202\/revisions\/45515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/media\/30208"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/media?parent=30202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/categories?post=30202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/ossma\/wp-json\/wp\/v2\/tags?post=30202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}