University of Barcelona

Cultural Management

Objectives and competences


This course provides prospective cultural management, administration, mediation and research professionals with the skills to take on high-level roles in the public or private sectors, in a variety of cultural areas: audiovisual media, publishing, scenic arts, music, heritage services, visual arts, etc. It also aims to develop research skills and to encourage reflection on theoretical and applied aspects of work in this field, as well as contributing to improving the general levels of professionalism, efficiency and internationalization of the sector.


Basic and general:
On completion of the master's degree, students will be able to:
  • Acquire specialized knowledge and use it to solve problems.
  • Integrate knowledge and tackle the complexity of formulating judgements based on limited information, taking due consideration of the social and ethical responsibilities involved in applying knowledge and making judgements.
  • Transmit conclusions, and the information and reasons that justify them, in a clear and unambiguous manner.
  • Harness the learning skills acquired to pursue further learning requiring a more independent and self-directed approach.


On completion of the master's degree, students will be able to:
  • Analyse the economic, political, personal, social and cultural phenomena that drive the creation, production, diffusion, consumption and appropriation of cultural products.
  • Assess and compare a range of cultural management approaches and practices and suggest improvements.
  • Communicate confidently, professionally and effectively on topics related to the field of cultural management.
  • Gather, organize and critically analyse information.
  • Take part in critical discussion of conclusions drawn from papers and technical/scientific reports in the field of cultural management.
  • Use and adapt theoretical and applied models, instruments and techniques to analyse current situations and prepare, plan, intervene in and evaluate projects and practices in the field of cultural management.
  • Analyse the behaviour of people in social, organizational, group and interpersonal contexts in the general field of cultural management, using the knowledge acquired to evaluate and predict the effects of this behaviour on cultural products and their consumption.
  • Identify and critically appraise new management trends and cultural practices that can be harnessed for the development of specific cultural products.
  • Design cultural management projects and practices in keeping with the principles of socio-cultural diversity and strategic management.