University of Barcelona

Marketing and Market Research

Career opportunities

The master's degree in Marketing and Market Research is focused on professional careers in marketing in companies and other organizations and public institutions, as well as work as an independent professional.

Graduates may work in areas of commercial activity, sales, communication, market analysis, and product responsibility; in marketing and communication consultancies, market research institutes, advertising agencies, and other communication organizations, etc.

Training also enables graduates to focus on the academic sphere and undertake teaching and scientific research in marketing and market research.