University of Barcelona

Marketing and Market Research

Course plans

List of subjects 2022-2023

Subject Type Language Credits
Specialization: BC for admission to the Master's Degree in Marketing and Market Research
Communication Strategies and Techniques OT 1st semester 6
Market Research I OT 1st semester 6
Market Research II OT 1st semester
2nd semester
6
Product Management OT 2nd semester 6
Strategic Marketing OT 2nd semester 6

Bridging courses

Subject Type Language Credits
Specialization: Marketing and Market Research
Advances in Consumer Behaviour OB 1st semester 5
Advertising Management OT 2nd semester 2.5
Applied Market Research OB 2nd semester 5
Applied Marketing OB 2nd semester 5
Brand Management OT 1st semester 5
Business Intelligence OT 1st semester 2.5
Business Practices OT 1st semester
2nd semester
5
Communication Research OT 1st semester 2.5
Distribution Research OT 2nd semester 2.5
Final Project OB 1st semester
2nd semester
12.5
Financial and Accounting Tools for Marketing OT 2nd semester 2.5
Game Theory Applied to Marketing OT 1st semester 5
International Distribution OT 2nd semester 2.5
Market Segmentation Techniques OT 2nd semester 5
Merchandising OT 1st semester 2.5
New Trends in Sales Management OT 1st semester 2.5
Online Marketing OB 1st semester 5
Qualitative Research OT 2nd semester 2.5
Quantitative Methods for Marketing OT 2nd semester 5
Regulation of the Market and Advertising OT 2nd semester 2.5
Relational Marketing OT 1st semester 2.5
Services Marketing OT 1st semester 2.5
Social Networks OT 2nd semester 2.5
Trade Marketing OT 2nd semester 2.5
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