University of Barcelona

Digital Content Management

Introduction

 

Management of digital content is a work area and skill with a strong projection around the world. This is clearly seen in the increase in the number of consultancies and companies dedicated to designing web architecture, to conduct user experience studies (UX), to manage the presence of brands in social networks ( community manager ), to improve web positioning in search engines (SEO) or to plan online marketing campaigns. There is also an increase in the demand of work positions dedicated to the administration of public intranets or websites and to document management. This can be noticed in various sectors: medium and large companies, research centres, public administration, libraries, archives, museums, etc.

Basic information

InteruniversityNo
Credits60
Mode of deliveryPresencial
Bridging coursesYes
Faculty or schoolFaculty of Information and Audiovisual Media
Number of places available30
Language(s) of instructionSpanish
Approximate price per credit46,11 euros per credit ( 82 euros for students who are not EU nationals and do not currently reside in Spain). Fees for the academic year 2020-2021
CoordinationANDRES SULE DUESA
E-mailcoord-mgcd@ub.edu