{"id":4522,"date":"2020-08-08T06:52:54","date_gmt":"2020-08-08T06:52:54","guid":{"rendered":"https:\/\/mastermarketingdigital.ub.edu\/?p=4522"},"modified":"2020-08-08T06:52:54","modified_gmt":"2020-08-08T06:52:54","slug":"cine-vertical","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/","title":{"rendered":"El cine en formato vertical: la \u00faltima apuesta publicitaria de Apple"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb][vc_column][vc_column_text]Hace unos a\u00f1os la mayor parte de las fotograf\u00edas y los v\u00eddeos se realizaban en formato horizontal, pero con la llegada de los smartphones y las plataformas como las redes sociales,\u00a0el vertical se ha convertido en un formato cada vez m\u00e1s popular<\/strong>, y no solo en lo que se refiere a los contenidos de tinte m\u00e1s casero.<\/p>\n

Precisamente, por este formato ha apostado Apple en su \u00faltima y sorprendente campa\u00f1a publicitaria. La compa\u00f1\u00eda de la manzana ha lanzado una pieza de m\u00e1s de\u00a09 minutos al m\u00e1s puro estilo Hollywood<\/strong>\u00a0dirigida por el oscarizado\u00a0Damien Chazelle<\/strong>\u00a0(\u00abLa La Land\u00bb).<\/p>\n

\u00abVertical Cinema\u00bb viaja por\u00a0diferentes g\u00e9neros cinematogr\u00e1ficos filmados en formato vertical y con una excelente calidad<\/strong>, que van desde una pel\u00edcula de acci\u00f3n, hasta una de cine mudo o un western. De esta manera, Apple muestra lo que este formato, criticado por muchos y alabado por otros, tiene que ofrecer al universo audiovisual.<\/p>\n

El cortometraje ha sido filmado con un\u00a0iPhone 11 Pro<\/strong><\/a> e incluye, adem\u00e1s, una historia de amor con final \u00e9pico.[\/vc_column_text][vc_video link=\u00bbhttps:\/\/youtu.be\/xqiPZBZgW9c\u00bb][vc_column_text]<\/p>\n

\n
\n
\n
\n

Si no visualiza correctamente el v\u00eddeo embedded, haga clic\u00a0aqu\u00ed<\/a>.<\/p>\n

\u00abObserve c\u00f3mo los g\u00e9neros cl\u00e1sicos cambian de lado, desde pel\u00edculas de acci\u00f3n hasta pel\u00edculas mudas, pel\u00edculas de esp\u00edas y westerns,\u00a0reformulando y modernizando la magia de la pel\u00edcula que conocemos y amamos<\/strong>\u00ab, dice la descripci\u00f3n que acompa\u00f1a al spot.<\/p>\n

Adem\u00e1s, la tecnol\u00f3gica ha sacado a la luz el\u00a0making of<\/strong>\u00a0que narra los detalles de esta grabaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Art\u00edculo extra\u00eddo de Marketing Directo<\/a><\/b><\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

La pieza ha sido filmada con un iPhone 11 Pro y est\u00e1 dirigida por Damien Chazelle (director de \u00abLa La Land\u00bb).<\/p>\n","protected":false},"author":1,"featured_media":4524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nTendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB<\/title>\n<meta name=\"description\" content=\"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB\" \/>\n<meta property=\"og:description\" content=\"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/\" \/>\n<meta property=\"og:site_name\" content=\"Posgrado en Marketing Digital, E-Commerce & Social Media\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-08T06:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"6298303167\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"6298303167\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/\"},\"author\":{\"name\":\"6298303167\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/#\\\/schema\\\/person\\\/5901412ca85ce925c4c4d5b55f659e0d\"},\"headline\":\"El cine en formato vertical: la \u00faltima apuesta publicitaria de Apple\",\"datePublished\":\"2020-08-08T06:52:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/\"},\"wordCount\":323,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/apple.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/\",\"url\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/\",\"name\":\"Tendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/apple.jpg\",\"datePublished\":\"2020-08-08T06:52:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/#\\\/schema\\\/person\\\/5901412ca85ce925c4c4d5b55f659e0d\"},\"description\":\"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/apple.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/apple.jpg\",\"width\":626,\"height\":364},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/cine-vertical\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El cine en formato vertical: la \u00faltima apuesta publicitaria de Apple\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/#website\",\"url\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/\",\"name\":\"Posgrado en Marketing Digital, E-Commerce & Social Media\",\"description\":\"Descubre m\u00e1s sobre el Posgrado en Marketing Digital, E-Commerce & Social Media de la Universitat de Barcelona UB\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/#\\\/schema\\\/person\\\/5901412ca85ce925c4c4d5b55f659e0d\",\"name\":\"6298303167\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g\",\"caption\":\"6298303167\"},\"url\":\"https:\\\/\\\/www.ub.edu\\\/posgradomarketingdigital\\\/author\\\/6298303167\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB","description":"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/","og_locale":"es_ES","og_type":"article","og_title":"Tendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB","og_description":"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.","og_url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/","og_site_name":"Posgrado en Marketing Digital, E-Commerce & Social Media","article_published_time":"2020-08-08T06:52:54+00:00","og_image":[{"width":626,"height":364,"url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg","type":"image\/jpeg"}],"author":"6298303167","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"6298303167","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#article","isPartOf":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/"},"author":{"name":"6298303167","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/#\/schema\/person\/5901412ca85ce925c4c4d5b55f659e0d"},"headline":"El cine en formato vertical: la \u00faltima apuesta publicitaria de Apple","datePublished":"2020-08-08T06:52:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/"},"wordCount":323,"commentCount":0,"image":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg","articleSection":["Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/","url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/","name":"Tendencias en tecnolog\u00eda - M\u00e1ster Direcci\u00f3n Comercial UB","isPartOf":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#primaryimage"},"image":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg","datePublished":"2020-08-08T06:52:54+00:00","author":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/#\/schema\/person\/5901412ca85ce925c4c4d5b55f659e0d"},"description":"A muchos nos emocion\u00f3 el discurso de Tyrion Lannister en el \u00faltimo cap\u00edtulo de Juego de Tronos durante la elecci\u00f3n del nuevo rey de poniente.","breadcrumb":{"@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#primaryimage","url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg","contentUrl":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-content\/uploads\/2020\/08\/apple.jpg","width":626,"height":364},{"@type":"BreadcrumbList","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/cine-vertical\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ub.edu\/posgradomarketingdigital\/"},{"@type":"ListItem","position":2,"name":"El cine en formato vertical: la \u00faltima apuesta publicitaria de Apple"}]},{"@type":"WebSite","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/#website","url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/","name":"Posgrado en Marketing Digital, E-Commerce & Social Media","description":"Descubre m\u00e1s sobre el Posgrado en Marketing Digital, E-Commerce & Social Media de la Universitat de Barcelona UB","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ub.edu\/posgradomarketingdigital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.ub.edu\/posgradomarketingdigital\/#\/schema\/person\/5901412ca85ce925c4c4d5b55f659e0d","name":"6298303167","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7302e880fb0fd2a47c449104f279c67f1d216cd6e790d13419544c9d08a84b93?s=96&d=mm&r=g","caption":"6298303167"},"url":"https:\/\/www.ub.edu\/posgradomarketingdigital\/author\/6298303167\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/posts\/4522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/comments?post=4522"}],"version-history":[{"count":2,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/posts\/4522\/revisions"}],"predecessor-version":[{"id":4525,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/posts\/4522\/revisions\/4525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/media\/4524"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/media?parent=4522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/categories?post=4522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/posgradomarketingdigital\/wp-json\/wp\/v2\/tags?post=4522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}