{"id":5096,"date":"2025-05-23T11:57:52","date_gmt":"2025-05-23T09:57:52","guid":{"rendered":"https:\/\/angles.antartico.es\/?p=5096"},"modified":"2025-10-02T18:17:53","modified_gmt":"2025-10-02T16:17:53","slug":"oriol-talon-i-la-labor-de-divulgacio-de-la-marato","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/revistaangle\/2025\/05\/23\/oriol-talon-i-la-labor-de-divulgacio-de-la-marato\/","title":{"rendered":"Oriol Talon i la labor de divulgaci\u00f3 de La Marat\u00f3"},"content":{"rendered":"\n<p>La Facultat de Filologia i Comunicaci\u00f3 va acollir novament una classe magistral dedicada a <em>La Marat\u00f3<\/em> de 3Cat, despr\u00e9s d&#8217;una primera edici\u00f3 celebrada l\u2019any 2021. L\u2019activitat va tenir lloc el 12 de maig a l\u2019aula Joan Maragall de l\u2019Edifici Hist\u00f2ric i va permetre als estudiants de comunicaci\u00f3 con\u00e8ixer de prop el funcionament intern del programa, aix\u00ed com el paper que hi tenen les dades d\u2019audi\u00e8ncia en l\u2019an\u00e0lisi del seu impacte.<\/p>\n\n\n\n<p>En el marc de la jornada, la <em>Revista Angle<\/em> va entrevistar Oriol Talon, director de <em>La Marat\u00f3<\/em> TV3 per a les edicions de 2024 i 2025, per aprofundir en diversos aspectes del projecte que poden ser rellevants tant per als futurs professionals de la comunicaci\u00f3 com per al p\u00fablic en general.<\/p>\n\n\n\n<p>Com a director d\u2019un dels programes m\u00e9s rellevants de la televisi\u00f3 catalana, Oriol Talon destaca la import\u00e0ncia d\u2019una preparaci\u00f3 acurada per a cada edici\u00f3 de <em>La Marat\u00f3<\/em>, que implica una documentaci\u00f3 rigorosa sobre el tema que es tractar\u00e0 al plat\u00f3 i que es vol fer arribar a la ciutadania. Pel que fa a la implicaci\u00f3 dels m\u00e9s joves, defensa la necessitat de continuar organitzant xerrades divulgatives per conscienciar-los. A m\u00e9s, aquesta tasca s\u2019est\u00e9n tamb\u00e9 als instituts mitjan\u00e7ant v\u00eddeos pensats espec\u00edficament per al p\u00fablic adolescent.<\/p>\n\n\n\n<p><em>La Marat\u00f3<\/em> \u00e9s un projecte solidari que, anualment, recapta fons destinats a la investigaci\u00f3 de diverses malalties. Segons explica Oriol Talon, un cop recollides les donacions, la fundaci\u00f3 en fa un seguiment per analitzar-ne l\u2019impacte real en la societat. Enguany, el 14 de desembre, se celebrar\u00e0 la 34a edici\u00f3 del programa, centrada en la divulgaci\u00f3 i l\u2019estudi del c\u00e0ncer, una malaltia amb una alta taxa de mortalitat a nivell mundial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5126\" srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1-1035x690.jpg 1035w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Foto 1: Oriol Talon presentant la tem\u00e0tica de la 34a edici\u00f3 de La Marat\u00f3 \/ Font: Facultat de Filologia i Comunicaci\u00f3<\/figcaption><\/figure>\n\n\n\n<p>A banda de descobrir com es produeix un programa televisiu, els alumnes van tenir l\u2019oportunitat de consultar un dels guions originals de <em>La Marat\u00f3<\/em>, que Oriol Talon va portar expressament per a la sessi\u00f3. A la <em>masterclass <\/em>tamb\u00e9 van participar el Sr. Llu\u00eds Bernab\u00e9, director de la Fundaci\u00f3 La Marat\u00f3, que va destacar tot all\u00f2 que diferencia a La Marat\u00f3 d\u2019altres <em>telethons<\/em>. Posteriorment, Eug\u00e8nia Gaisan, directora de M\u00e0rqueting de 3Cat, va continuar parlant de com fan perqu\u00e8 la gent tingui present La Marat\u00f3 i la reconegui des de l\u2019audiovisual i els elements gr\u00e0fics. Sobre les audi\u00e8ncies Jordi Catal\u00e0, director de l&#8217;\u00e0rea d&#8217;Audi\u00e8ncia i An\u00e0lisi de TV3, va mostrar l\u2019informe d\u2019audi\u00e8ncies de La Marat\u00f3 de l\u2019any passat. La participaci\u00f3 d\u2019Oriol Talon va demostrar als alumnes tot el que hi ha darrere de la producci\u00f3 d\u2019un programa de televisi\u00f3, des de l\u2019elecci\u00f3 del plat\u00f3 fins a tot el proc\u00e9s de documentaci\u00f3.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5129 lazyload\" data-id=\"5129\" data-src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1-1024x683.jpg\" data-srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1-1035x690.jpg 1035w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-2-1.jpg 1440w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5128 lazyload\" data-id=\"5128\" data-src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1024x683.jpg\" data-srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1035x690.jpg 1035w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3.jpg 1440w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5127 lazyload\" data-id=\"5127\" data-src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4-1024x683.jpg\" data-srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4-1035x690.jpg 1035w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-4.jpg 1440w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-5130 lazyload\" data-id=\"5130\" data-src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1024x683.jpg\" data-srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3-1035x690.jpg 1035w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/05\/Proyecto-nuevo-3.jpg 1440w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Imagen destacada: <em>Masterclass <\/em>sobre La Marat\u00f3 a la Facultat de Filologia i Comunicaci\u00f3 \/ Font: Facultat de Filologia i Comunicaci\u00f3<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>La Facultat de Filologia i Comunicaci\u00f3 va acollir novament una classe magistral dedicada a La Marat\u00f3 de 3Cat, despr\u00e9s d&#8217;una primera edici\u00f3 celebrada l\u2019any 2021. L\u2019activitat va tenir lloc el 12 de maig a l\u2019aula Joan Maragall de l\u2019Edifici Hist\u00f2ric i va permetre als estudiants de comunicaci\u00f3 con\u00e8ixer de prop el funcionament intern del programa, [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":5097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642,645],"tags":[656,64,660,77,662,34,627],"class_list":["post-5096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sectoraudiovisual","category-televisioiplataformes","tag-croniques","tag-educacio","tag-esdeveniments","tag-joves","tag-nonprofit","tag-societat","tag-universitat"],"_links":{"self":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/5096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/comments?post=5096"}],"version-history":[{"count":8,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/5096\/revisions"}],"predecessor-version":[{"id":5154,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/5096\/revisions\/5154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/media\/5097"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/media?parent=5096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/categories?post=5096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/tags?post=5096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}