{"id":6935,"date":"2025-11-28T11:00:00","date_gmt":"2025-11-28T10:00:00","guid":{"rendered":"https:\/\/www.ub.edu\/revistaangle\/?p=6935"},"modified":"2025-11-30T19:25:54","modified_gmt":"2025-11-30T18:25:54","slug":"xerrada-amb-joan-maria-morros-reptes-del-periodisme-al-2025","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/revistaangle\/2025\/11\/28\/xerrada-amb-joan-maria-morros-reptes-del-periodisme-al-2025\/","title":{"rendered":"Xerrada amb Joan Maria Morros: \u201cReptes del periodisme al 2025\u201d"},"content":{"rendered":"\n<p>En un moment en qu\u00e8 la informaci\u00f3 circula a una velocitat sense precedents, recuperar la confian\u00e7a del p\u00fablic s\u2019ha convertit en un dels grans reptes del periodisme actual. Aquesta \u00e9s la idea central que defensa Joan Maria Morros, deg\u00e0 del Col\u00b7legi de Periodistes de Catalunya i cap d\u2019informatius de RAC1, que subratlla la necessitat de reivindicar el rigor, la verificaci\u00f3 i el valor afegit de la feina period\u00edstica.<\/p>\n\n\n\n<p>Segons Morros, el principal desafiament del 2025 ser\u00e0 tornar a demostrar que darrere de cada not\u00edcia hi ha un proc\u00e9s professional, \u00e8tic i contrastat. En un ecosistema dominat per continguts r\u00e0pids i sovint superficials, el p\u00fablic tendeix a confondre entreteniment amb informaci\u00f3. Aquesta confusi\u00f3 afegeix, \u00e9s l\u2019espai on proliferen les not\u00edcies falses i on els periodistes han de reivindicar la seva funci\u00f3 com a garants de fiabilitat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-2-2-1024x683.jpg\" alt=\"\" class=\"wp-image-6947\" srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-2-2-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-2-2-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-2-2-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-2-2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Public de la xerrada\/\/ FONT: <img decoding=\"async\" src=\"https:\/\/outlook.office365.com\/4d284afa-ce77-4b8a-91f3-8b770a3eb191\" alt=\"\">Laboratori de suport docent audiovisual<\/figcaption><\/figure>\n\n\n\n<p>En aquest debat tamb\u00e9 hi t\u00e9 un paper la intel\u00b7lig\u00e8ncia artificial, una eina que, lluny de substituir la professi\u00f3, pot contribuir a optimitzar-la. Morros explica que la IA \u00e9s \u00fatil per automatitzar tasques mec\u00e0niques i donar m\u00e9s temps a l\u2019an\u00e0lisi i a la interpretaci\u00f3. Tot i aix\u00f2, insisteix que el control hum\u00e0 \u00e9s imprescindible: cap sistema pot reempla\u00e7ar la capacitat d\u2019anar al lloc dels fets, contrastar fonts o interpretar dades amb criteri.<\/p>\n\n\n\n<p>L\u2019experi\u00e8ncia de RAC1 n\u2019\u00e9s un bon exemple. A l\u2019emissora, la IA s\u2019ha integrat amb formaci\u00f3 per a tota la plantilla i s\u2019utilitza per optimitzar processos t\u00e8cnics o agilitzar determinades recerques. Aix\u00ed i tot, cada pe\u00e7a informativa continua passant per les mans d\u2019un periodista, que decideix qu\u00e8 \u00e9s rellevant i com s\u2019ha d\u2019explicar.<\/p>\n\n\n\n<p>Mirant cap al futur, Morros es mostra optimista. Creu que la societat exigir\u00e0 cada vegada m\u00e9s informaci\u00f3 vera\u00e7 i contextualitzada, malgrat la pressi\u00f3 creixent de la immediatesa i dels formats breus. En aquest sentit, adverteix que la velocitat no pot convertir-se enemiga de la qualitat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-6948 lazyload\" data-srcset=\"https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-1-1-1024x683.jpg 1024w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-1-1-300x200.jpg 300w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-1-1-768x512.jpg 768w, https:\/\/www.ub.edu\/revistaangle\/wp-content\/uploads\/2025\/11\/text-1-1.jpg 1440w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><figcaption class=\"wp-element-caption\">Inici de la xerrada, presidida per Joan Maria Morros \/\/ FONT: Laboratori de suport docent audiovisual<\/figcaption><\/figure>\n\n\n\n<p>Pel que fa als estudiants de comunicaci\u00f3, els anima a cultivar la curiositat i el criteri propi. Considera que la seva responsabilitat \u00e9s entendre qu\u00e8 passa i per qu\u00e8 passa, i explicar-ho amb claredat i honestedat, sense delegar el proc\u00e9s period\u00edstic en una m\u00e0quina. La credibilitat personal, afirma, ser\u00e0 la seva millor carta de presentaci\u00f3.<\/p>\n\n\n\n<p>En definitiva, per a Joan Maria Morros, el periodisme continua essent imprescindible: una eina per entendre el m\u00f3n, sempre que es mantinguin el rigor, la voluntat d\u2019investigar i la capacitat de distingir la informaci\u00f3 de soroll.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Xerrada amb Joan Maria Morros: \u201cReptes del periodisme al 2025\u201d\" width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/ClsAvp22dWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un moment en qu\u00e8 la informaci\u00f3 circula a una velocitat sense precedents, recuperar la confian\u00e7a del p\u00fablic s\u2019ha convertit en un dels grans reptes del periodisme actual. Aquesta \u00e9s la idea central que defensa Joan Maria Morros, deg\u00e0 del Col\u00b7legi de Periodistes de Catalunya i cap d\u2019informatius de RAC1, que subratlla la necessitat de [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":6946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[703,702],"tags":[64,77,662,655,34,44],"class_list":["post-6935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","category-universitat","tag-educacio","tag-joves","tag-nonprofit","tag-reportatges","tag-societat","tag-tecnologia"],"_links":{"self":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/6935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/comments?post=6935"}],"version-history":[{"count":2,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/6935\/revisions"}],"predecessor-version":[{"id":6949,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/posts\/6935\/revisions\/6949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/media\/6946"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/media?parent=6935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/categories?post=6935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/revistaangle\/wp-json\/wp\/v2\/tags?post=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}