New Universitat de Barcelona School of Economics brand identity launched for former UB Economics

The Faculty of Economics and Business at the University of Barcelona has launched a new brand identity for its international centre for research and postgraduate education in Economics. Former UB Economics becomes now Universitat de Barcelona School of Economics. New name, but same spirit. The Universitat the Barcelona School of Economics will continue to offer competitive and internationally attractive postgraduate programmes and disseminate world-class research carried out in the School.

The renewed brand identity symbolises the consolidation of a project and the determination to continue supporting research and training in Economics that are competitive at global level. The new name is also accompanied by a new logo, which incorporates the coat of arms of the University of Barcelona. By doing this, the centre strengthens the identification with one of the world’s leading public universities. Our new identity has been created by the Barcelona-based studio Menage Design, which also worked on the modernisation of the university’s logo.

The Universitat de Barcelona School of Economics has also revamped its website (www.ub.edu/school-economics) and weekly newsletter, which have been adapted in line with the new brand image and corporate colours. The redesigned website and newsletter have a cleaner and more modern look. This will improve the ways in which our centre communicates research to academic and public audiences internationally, as well as activities going on across the campus.

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