{"id":3000,"date":"2025-07-29T09:45:26","date_gmt":"2025-07-29T08:45:26","guid":{"rendered":"https:\/\/www.ub.edu\/school-sociology\/?p=3000"},"modified":"2025-07-29T09:45:26","modified_gmt":"2025-07-29T08:45:26","slug":"feminist-cyberactivism-meets-climate-denialism-how-brazilian-women-use-instagram-to-fight-back","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/school-sociology\/ca\/feminist-cyberactivism-meets-climate-denialism-how-brazilian-women-use-instagram-to-fight-back\/","title":{"rendered":"Ciberactivisme feminista contra el negacionisme clim\u00e0tic: com les dones brasilenyes fan front des d\u2019Instagram"},"content":{"rendered":"<img loading=\"lazy\" class=\"size-medium wp-image-3001 alignleft\" src=\"https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-300x300.jpg 300w, https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-150x150.jpg 150w, https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-100x100.jpg 100w, https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-140x140.jpg 140w, https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia-350x350.jpg 350w, https:\/\/www.ub.edu\/school-sociology\/wp-content\/uploads\/2025\/07\/Honduras_Visitacion-Padilla_Woman-working-on-website_Diakonia.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Un nou estudi titulat <em>\u201c<a href=\"https:\/\/diposit.ub.edu\/dspace\/handle\/2445\/210813?mode=full\">Netnography of Women\u2019s Cyberactivism Against Environmental Denialism on Instagram<\/a>\u201d<\/em>, escrit pel nostre investigador <a href=\"https:\/\/www.ub.edu\/school-sociology\/miembros\/jordi-bonet-marti\/\">Jordi Bonet-Mart\u00ed<\/a> juntament amb Cibele Dametto, analitza com les dones brasilenyes utilitzen Instagram per combatre el negacionisme ambiental en un context de polaritzaci\u00f3 pol\u00edtica. A trav\u00e9s d\u2019una an\u00e0lisi netnogr\u00e0fica detallada de les narratives digitals publicades durant les eleccions brasileres de 2022, la recerca revela les dimensions estrat\u00e8giques i afectives del ciberactivisme ambiental liderat per dones.<\/p>\n<p>L\u2019estudi se centra en una cru\u00eflla cr\u00edtica: g\u00e8nere, activisme ambiental i plataformes digitals, en un dels pa\u00efsos m\u00e9s perillosos del m\u00f3n per ser activista ambiental. El creixent negacionisme clim\u00e0tic al Brasil, l\u2019augment de la desforestaci\u00f3 i l\u2019hostilitat pol\u00edtica cap a l\u2019activisme configuren l\u2019escenari d\u2019aquesta resist\u00e8ncia digital.<\/p>\n<p>Els autors van analitzar publicacions d\u2019activistes a Instagram entre l\u2019agost i l\u2019octubre de 2022, i van identificar cinc estrat\u00e8gies principals per desafiar la desinformaci\u00f3 i el negacionisme clim\u00e0tic:<\/p>\n<ul>\n<li><strong>Expressi\u00f3 de valors<\/strong><\/li>\n<li><strong>Expressi\u00f3 emocional<\/strong><\/li>\n<li><strong>Argumentaci\u00f3 raonada<\/strong><\/li>\n<li><strong>Acci\u00f3 col\u00b7lectiva<\/strong><\/li>\n<li><strong>Construcci\u00f3 de comunitat<\/strong><\/li>\n<\/ul>\n<p>Aquestes estrat\u00e8gies es vinculen amb quatre dimensions interrelacionades \u2014individual, col\u00b7lectiva, subjectiva i objectiva\u2014 que permeten a les activistes generar significat, mobilitzar comunitats i fomentar la identificaci\u00f3 a trav\u00e9s de valors compartits i experi\u00e8ncies viscudes.<\/p>\n<p>\u00c9s important destacar que les activistes estudiades reflecteixen una gran diversitat d\u2019identitats \u2014afrodescendents, ind\u00edgenes, feministes\u2014 i encarnen una forma d\u2019activisme interseccional que \u00e9s alhora pol\u00edtic i profundament personal. El seu activisme desafia les narratives dominants mitjan\u00e7ant una combinaci\u00f3 de feminisme ambiental, narraci\u00f3 digital i cultura visual.<\/p>\n<p>Instagram, amb 119 milions d\u2019usuaris al Brasil (el 55,6% de la poblaci\u00f3), es consolida com un espai poder\u00f3s per al discurs feminista i ambiental. Tot i les limitacions \u2014com la manca d\u2019acc\u00e9s a dades privades o restriccions \u00e8tiques\u2014, l\u2019estudi ofereix una mirada \u00fanica sobre la creixent rellev\u00e0ncia de l\u2019activisme digital liderat per dones en la configuraci\u00f3 del debat p\u00fablic.<\/p>\n<p>Entre les aportacions clau de l\u2019estudi destaquen:<\/p>\n<ul>\n<li>Mostrar com les plataformes digitals permeten la \u201crutinitzaci\u00f3\u201d de l\u2019activisme, amb un comprom\u00eds sostingut que construeix moviments a llarg termini.<\/li>\n<li>Ressaltar com la interseccionalitat enriqueix les estrat\u00e8gies narratives i la identitat activista.<\/li>\n<li>Demostrar com les narratives digitals generen resson\u00e0ncia emocional i pol\u00edtica, creant espais de construcci\u00f3 col\u00b7lectiva de significat.<\/li>\n<\/ul>\n<p>Les conclusions tenen implicacions que van m\u00e9s enll\u00e0 del Brasil. Davant l\u2019expansi\u00f3 global del negacionisme clim\u00e0tic i l\u2019augment de l\u2019hostilitat pol\u00edtica cap a l\u2019activisme, aquesta recerca ofereix un model sobre com la resist\u00e8ncia de base i amb perspectiva de g\u00e8nere pot florir en l\u00ednia, fins i tot sota amena\u00e7a.<\/p>\n<p>En definitiva, aquest estudi se suma a la literatura sobre ciberactivisme posant al centre les veus de les dones en la lluita clim\u00e0tica i subratlla el poder de les plataformes digitals per fomentar la resist\u00e8ncia i la resili\u00e8ncia davant les crisis ambientals i pol\u00edtiques.<\/p>\n<p><strong>Descobreix m\u00e9s coses sobre la recerca de la UB School of Sociology! Explora la <\/strong><a href=\"https:\/\/www.ub.edu\/school-sociology\/ca\/research\/researchers\/\"><strong>llista completa dels nostres investigadors<\/strong><\/a><strong> i les seves \u00faltimes publicacions <\/strong><a href=\"https:\/\/www.ub.edu\/school-sociology\/research\/research-groups\/\"><strong>aqu\u00ed<\/strong><\/a><strong>.<\/strong>","protected":false},"excerpt":{"rendered":"<p>Un nou estudi titulat \u201cNetnography of Women\u2019s Cyberactivism Against Environmental Denialism on Instagram\u201d, escrit pel nostre investigador Jordi Bonet-Mart\u00ed juntament amb Cibele Dametto, analitza com les dones brasilenyes utilitzen Instagram&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/posts\/3000"}],"collection":[{"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":1,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"predecessor-version":[{"id":3002,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/posts\/3000\/revisions\/3002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/media\/3001"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ub.edu\/school-sociology\/ca\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}