Bachelor's degree in Advertising, Public Relations and Marketing

Introduction

Objectives and competences

Objectives

•  To develop analytical, critical, and interpretive skills, as well as professional preparation and a practical approach to the professional reality through internships. 
• To develop new creative approaches. 
• To acquire research knowledge and work procedures to transform the needs of the client into communicative solutions. 
• To acquire general knowledge of the tasks of professionals in advertising and public relations, as well as the elements that make up the communication system, to apply them to real-life situations. 
• To acquire a strategic attitude of anticipation and adaptation to changes, as well as the ability to detect and solve problems. 
• To communicate effectively (promoting teamwork and decision-making) with proficiency in the languages of the community (and preferably English). 
• To carry out and evaluate actions and speeches to develop communication campaigns, with the application of various technologies. 

Competences

Access and admission

Applicant profile and access requirements

Recommended applicant profile

The recommended profile for admission to this degree is that of a person with communication skills, ease in expressing ideas, and notable creative capacity, with an interest in communication and public relations in general, and specifically in advertising and marketing.

It is also advisable to have a capacity to adapt to the evolution of information and communication technology, especially in creative and communicative tools. Additionally, strong skills in the official languages of the UB and in English are essential.

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.
 

Pre-enrolment

Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.
 

Enrolment

• Documents required for enrolment
• Grants and financial aid
  

(Catalan)

Welcome

Support and guidance

Pre-enrolment information and events

• Welcome portal
• Student Support Service (SAE)
• Open days
• Informative sessions

Course curriculum

Subjects and course plans

Distribution of credits

List of subjects

Pathways and specializations

Previous years

Teaching staff

Placements

Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record. There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.
 

Further information

Career opportunities

What can you work on ?

What can you work on? 

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