Introduction

The bachelor's degree in Communication and the Culture Industry produces professionals with basic general knowledge of the media and exhaustive knowledge of the techniques and processes used in the various phases of creating and disseminating messages and of the interrelations between communication stakeholders. 

The bachelor's degree in Communication and the Culture Industry offers cross-disciplinary training to further both the study and practice of the main events and messages that make up the current media landscape, as well as multidisciplinary knowledge of the culture industry (cinema, performing arts, the recording industry, etc.). It provides knowledge of the concepts and methodologies applicable to research in communication and new technology environments. It encourages the development of critical, analytical and reflexive skills applied to the act of communication, based on a humanistic, artistic and technical appreciation of the forms, processes and tendencies apparent in oral, visual, audiovisual and multimedia communication. It also offers effective practical experience through external placements, as well as a comprehensive theoretical education through the final project.

Basic information

TypeBachelor's degrees
Faculty or schoolFaculty of Philology and Communication
Branch of knowledge
  • Social Sciences
  • Arts and Humanities
Mode of delivery

face-to-face

Credits240
Number of places available

120

Length of course4 academic years
Language(s) of instructionCatalan 68.6%, Spanish 28.8%, English 2.6%
Admission grade

9.254 (July 2023, start of process, via official entrance examinations/vocational training)

 

Approximate price per credit18,46 €
Compulsory placementsYes
CoordinatorJUAN JOSE CABALLERO MOLINA
Course detailsIndicators
SpecializationsYes

Objectives and competences

Objectives

  • Critical reasoning skills and the ability to analyse the various artistic and technical disciplines involved in the media, and the procedures and current trends forming part of the professional field of oral, written, visual and multimedia communication.
  • A solid understanding of the chief features of communicative media today, and of current developments in this field.
  • The techniques and creative processes required to produce and disseminate cultural content at different stages of professional practice and the relationship between different audiences and recipients of that content.
  • The methods and concepts that can be applied to different areas of IT research within the field.
  • Professional language skills in the languages spoken in Spain at a national level and the knowledge of foreign languages used in the context of communication, especially English.
  • Cross-disciplinary skills in social sciences, arts, humanities and IT.

Competences

General competences

  • Ability to work in a team (ability to collaborate with others and contribute to a common project/ability to collaborate in interdisciplinary and multicultural teams).
  • Creative and entrepreneurial capacity (ability to formulate, design, and manage projects/ability to seek and integrate new knowledge and attitudes).
  • Communication skills (ability to understand and express oneself orally and in writing in Catalan, Spanish, and a third language, with mastery of specialised language/ability to search for, use, and integrate information).
  • Ability to formulate independent judgments and articulate arguments.
  • Familiarity with academic work, its models of rigour, and its usual procedures.
     

Specific competences

  • Knowledge of the theoretical basis that underlies communication, as well as knowledge and skills in research methods and techniques in communication.
  • Knowledge and skills in the use of communication technologies in different audiovisual and multimedia environments for application in the field of communication in cultural industries.
  • Ability and skill in ideation, planning, implementation, and distribution of creative projects within the framework of cultural industries.
  • Ability to apply the knowledge and skills acquired in the degree to real professional situations, understanding the work habits specific to different professional environments.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

  • Receptive and productive language skills and ability in oral and written self-expression.
  • Critical reasoning skills and the ability to summarize and analyse information.
  • The ability to retrieve information, good memory skills and personal interest in reading and research.
  • Interest in language, literature, the visual arts, and audiovisual and multimedia.
  • Interest in the field of mass communication.
  • Knowledge of literature and of foreign languages; knowledge of the arts; user¿s level computer skills.

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.
 

Pre-enrolment

Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.
 

Enrolment

As a general rule, at the UB you will be required to enrol online via the Món UB portal. To find out the date and time you have been assigned, check the specific information for your course. Remember that you can lose your place if you do not enrol on the day you have been assigned.


Academic information

​​​​​​​(links in Catalan)

Welcome

Support and guidance

Pre-enrolment information and events

 

Course curriculum

Subjects and course plans

Distribution of credits

Type ECTS
Basic training 60
Compulsory 108
Optional 36
Compulsory placements 24
Compulsory final project 12
TOTAL 240

List of subjects

Subject Language Type Credits
Institutional or Company Placement Annual Practices 24
Final Project 2nd semester Compulsory final project 12
Law, Ethics and Deontology in the Culture Industries 2nd semester Compulsory 6

Pathways and specializations

Specialization in Communication
Specialization in Culture Industries
Check the planning of the different pathways of the degree

Previous years

Placements

Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record.  There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.
 

Institutional information

(in Catalan)

Career opportunities

What can you work on ?

  • Writing.
  • News writing and journalism.
  • Institutional and private-sector communications management.
  • Publishing online publishing and broadcasting of cultural content.
  • Web portal management in digital networks.
  • Photojournalism and graphic journalism.
  • Direction of audiovisual and multimedia products.
  • Audiovisual and multimedia screenwriting.
  • Audiovisual and multimedia production.
  • Post-production in filmmaking.
  • Sound design and production.
  • Graphic design of new IT and audiovisual products.
  • Research.
  • Teaching.
  • Communications consultancy
  • Visual study design.

Data from the university system in Catalonia

Contact us

Faculty of Philology and Communication

Gran Via de les Corts Catalanes, 585 - 08007 Barcelona


Secretary: 934 035 584 | 83
fil-secretaria@ub.edu
capest-comunicacio-iculturals@ub.ed

Questions mailbox