Digital Business and Innovation in Tourism

In the bachelor’s degree in Digital Business and Innovation in Tourism, students acquire the skills to digitally develop and adapt tourism companies and organizations. Students learn to use the technology and digital tools required to participate in the processes that deal with the changes brought about by technological and digital evolution. Students can specialize in the creation of new tourism business models, or in the intelligent management of tourist destinations.

With this degree you will be able to choose between two specialization itineraries according to your interests and motivations.

• Generation of New Tourism Models
• Smart Destination Management