Digital Business and Innovation in Tourism - G1106 - Studies portal

Basic information

Type	Bachelor's degrees
Faculty or school	University School of Hospitality and Tourism CETT
Branch of knowledge	Social Sciences
Credits	240
Length of course	4 academic years
Approximate price per credit	118€
Compulsory placements	Yes
Course details	Indicators
Specializations	Yes

Specializations

Objectives and competences

Objectives

With the bachelor's degree in Digital Business and Innovation in Tourism, you will be able to address the challenges and changes derived from technological and digital evolution, innovating and developing new products in the tourism, hospitality and gastronomy sectors.

The main objectives of this bachelor's degree are:

To master technologies and digital tools and knowing how to apply them to transform the processes of businesses, projects, and tourist destinations, as well as programming your own digital platforms.
To learn, through theory and practice with real projects, the main methodologies of project management.
To develop creativity with a technological and business-oriented vision.
To become a tourism entrepreneur, which should allow you to create your own company and business model or implement your project in a company or tourist destination, applying the best strategies.
To participate from the first year in the design and development of a company or an entrepreneurship project in a real company, designing tourism products and services, with the assistance and guidance of the Faculty.
To get ready to adapt yourself to the new positions that will lead the market of the future.

Competences

What are the competences that you will acquire with this bachelor's degree?

Capacity to interpret the principles of tourism and its sociocultural and environmental impact.
Ability to assess the economic dimension of tourism at the international level and the impact of new technologies in its development.
Capacity to comprehend and apply the concepts and techniques used to make decisions in economic management.
Capacity to develop and apply digital marketing tools for the tourism sector.
Knowledge of the regulatory framework to create and launch business projects in the digital tourism sector.
Understanding of the main characteristics of the operation of digital business models in tourism and the ability to ensure their sustainable development and smart management.
Ability to interpret the digital phenomenon and integrate it into the strategic direction of actions pertaining to tourism destinations or the general organization of tourism activities.
Ability to design and develop innovative products and processes that create value, introducing novelty, change, or a competitive advantage in the tourism sector.
Ability to design and develop action plans for the implementation of digital tourism projects.
Ability to interpret and manage information in digital contexts.
Ability to use the tools and the digital technologies to develop platforms or tourism solutions.

Access and admission

Applicant profile and access requirements

Recommended applicant profile

The recommended access profile for the future students is:

Empathy and willingness to work in a team
Strong ethical sense
Analytical and organizational skills
Critical and self-critical capabilities
Good language skills, essential for education and professional career
Ability to study the dynamics of the sector internationally

Access requirements and conditions

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.

Pre-enrolment

Students that have studied abroad and who wish to study at the University of Barcelona may be admitted to EHEA bachelor's degree courses. Procedures for gaining admission will depend on the qualifications held by each applicant.

For further information about admission, consult the page Admission with foreign qualifications.

Enrolment

As a general rule, at the UB you will be required to enrol online via the Món UB portal. To find out the date and time you have been assigned, check the specific information for your course . Remember that you can lose your place if you do not enrol on the day you have been assigned.

Academic information

Welcome

Support and guidance

Pre-enrolment information and events

Course curriculum

Subjects and course plans

Distribution of credits

Type	ECTS
Basic training	66
Compulsory	108
Optional	42
Compulsory placements	18
Compulsory final project	6
TOTAL	240

List of subjects

Subject	Type	Credits
Consumer Behaviour in Digital Tourism	Basic training	6
Digital Economy and the Tourism Business	Basic training	6
Innovation Processes for the Creation of Tourism Products I	Compulsory	6
New Technological Trends and Digital Transformation	Basic training	6
Principles and Dimensions of Tourism	Basic training	6
Business Models and Digital Ecosystems	Basic training	6
Digital Skills and Leadership	Basic training	6
Digital Tourism Marketing	Basic training	6
Foreign Language I	Compulsory	6
Mathematical Reasoning and Programming Fundamentals	Basic training	6

Subject	Type	Credits
In-Company Placement I	Practices	9
Development and Programming of Digital Platforms I	Compulsory	6
Innovation Processes for the Creation of Tourism Products II	Compulsory	6
Tourism Law and Digital Law	Basic training	6
Tourism Policy and Digitalization	Basic training	6
Entrepreneurship and Launch of Digital Projects	Compulsory	6
Financial Management of Digital Projects	Basic training	6
Foreign Language II	Compulsory	9
Mobile and Web Marketing	Compulsory	6

Subject	Type	Credits
In-Company Placement II	Practices	9
Advanced Digital Project Management I	Compulsory	4.5
Data Analysis and Management I	Compulsory	6
Development and Programming of Digital Platforms II	Compulsory	6
E-Commerce for Tourism Products and Services	Compulsory	4.5
Strategic Investment and Finance	Compulsory	4.5
Foreign Language III	Compulsory	9
Search Engine and Digital Media Marketing	Compulsory	4.5

Subject	Type	Credits
Advanced Digital Project Management II	Compulsory	6
Data Analysis and Management II	Compulsory	6
Social Media	Compulsory	6
Final Project	Compulsory final project	6
People, Organizations and Systems in the Digital Environment	Compulsory	6

Subject	Type	Credits
Acceleration of Digital Projects	Optional	4.5
Accessibility Management in Tourism	Optional	4.5
Application of Trust Protocols in Tourism Transactions	Optional	3
Applications of Artificial Intelligence in Tourism	Optional	3
Cloud Computing for the Tourism Industry	Optional	3
Commercialization in the Hotel Industry	Optional	4.5
Commercialization in the Tourism Industry	Optional	4.5
Connectivity and the Tourism Experience	Optional	3
Creation of Cultural Tourism Products	Optional	3
Customer Relations Systems	Optional	4.5
Cybersecurity	Optional	4.5
Design of Experiential Spaces in the Hotel Industry	Optional	3
Development, Cooperation and Tourism	Optional	3
Development of Innovation Ecosystems	Optional	4.5
Emerging Markets in Tourism	Optional	3
Ethics and Corporate Social Responsibility	Optional	3
Food and Wine Tourism	Optional	3
Governance and Strategies for Tourism Destinations	Optional	3
Intercultural Management	Optional	3
Internet of Things and Tourism	Optional	3
Management of Cultural Tourism	Optional	4.5
Management of Intermediaries and Tourism Services	Optional	6
Management of Tourism Accommodation Companies	Optional	6
Management of Transport Companies	Optional	3
Models and Strategies for Expansion in Tourism Businesses	Optional	3
Online Leadership and Mindfulness Techniques	Optional	3
Process Automation in Tourism Companies	Optional	4.5
Smart Destinations	Optional	4.5
Smart Tourism	Optional	3
Social Entrepreneurship and Tourism	Optional	3
Strategic Management of Digital Businesses	Optional	4.5
Sustainable Management of Tourism Destinations	Optional	4.5
Tourism and Gender	Optional	3
Tourism, Film and Literature	Optional	3
Tourism Intelligence Systems	Optional	3
Tourism Mobility	Optional	4.5
Virtual Reality and Augmented Reality in Tourism	Optional	3
Visitor Interaction and Integration	Optional	4.5

Pathways and specializations

Menció en Generació de Nous Models Turístics
Menció en Gestió Intel·ligent de Destins Turístics
Itinerari sense Mencions
Check the planning of the different pathways of the degree

Previous years

Teaching staff

List of spring and autum teaching staff at teaching on a current course

Placements

Placements are supervised by tutors and subject to assessment.They are therefore included in the academic record. There is also an option to complete non-curricular placements of up to 500 hours, which can be extended to 900 hours. For both curricular and non-curricular placements, an educational cooperation agreement is signed between the UB and the company, institution or other organization at which the placement will be carried out.

Institutional information

Career opportunities

What can you work on ?

- Project manager in the tourism industry (e-commerce, digital marketing, digital communication, smart cities, etc.)
- Innovation manager in the tourism industry
- Customer experience manager
- Designer of digital experiences and tourism platforms
- Designer of new tourism business models
- Web and app developer
- Tourism web analyst technician
- Advisor for the development of infrastructure, products, and services in smart destinations
- Analyst and manager of tourist knowledge at the destination
- Entrepreneur in companies in the tourism sector