Digital Content Management

Introduction

Management of digital content is a work area and skill with a strong projection around the world. This is clearly seen in the increase in the number of consultancies and companies dedicated to designing web architecture, to conduct user experience studies (UX), to manage the presence of brands in social networks ( community manager ), to improve web positioning in search engines (SEO) or to plan online marketing campaigns. There is also an increase in the demand of work positions dedicated to the administration of public intranets or websites and to document management. This can be noticed in various sectors: medium and large companies, research centres, public administration, libraries, archives, museums, etc.

Learning objectives

• To gain knowledge, abilities and attitudes that provide a theoretical and practical basis for the development and application of original projects.
• To gain skills for problem solving in new or relatively unknown environments within multidisciplinary contexts, related to the management of digital contents.
• To learn to take complex decisions requiring reflection on the implicit social and ethical responsibilities of a project.
• To learn to communicate the various components and phases of a project.
• To gain learning skills for continuous independent learning.