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Development and Launch of Tourism Projects

Introduction

With this master's degree, you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations, and finally, design products and services to compete in the international market.
The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations.
- Entrepreneurship and Corporate Innovation in Tourism
- Digital Transformation of Tourism Businesses and Experiences
- Internationalization of Tourism Companies

As a CETT student you will enjoy all the advantages that the school offers you as well as those of the UB: an extensive catalog of databases to consult documents, reports and scientific articles, among others. You will also have free access to the entire digital library of resources of the World Tourism Organization.

Learning objectives

  • The main objective of the Master's is to provide you with the knowledge and tools necessary for the development and launch of tourism projects. Such tools will help you work in competitive environments characterized by innovation, technological evolution, digital transformation, and the dynamics inherent to globalization and sustainability.
  • Knowing the tools and knowledge for creating and adapting products and services based on the opportunities that the evolution of the tourism market offers, mainly thanks to technological development, both from an intrapreneurial and entrepreneurial perspective.
  • Developing the necessary skills for project management. Learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
  • Acquiring the necessary skills to define customer relationship systems that optimize their value by developing innovative experiences.
  • Developing the professional skills necessary for active participation in a company's integral digitalization implies revising its business model, processes, and cultural adaptation aspects.
  • Acquiring the necessary skills to define policies and objectives of internationalization of tourism companies, linked to the development and launching of entrepreneurial tourism projects to a global market.

Basic Information

Number of ECTS credits awarded:
 60
Faculty or school:
  University School of Hospitality and Tourism (affiliated center)
Master's degree course homepage:
  Master's degree course homepage
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