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Sport Business Management


The master's degree in Sport Business Management is designed to provide students from different fields of study related to economics and sport with the skills to become business leaders in the sector. Students who successfully complete the programme will be capable of managing public and private sports enterprises and will have the technical knowledge for solid, effective professional practice. The degree programme also aims to foster an entrepreneurial spirit for the creation of new companies linked to this sector.
Upon completion of the programme, students will understand the key factors involved in the management of a private or public sports business.
The following university departments are involved in teaching the programme:
  • Department of Economics and Business Organization
  • Department of Accounting
  • Department of Sociology and Organizational Analysis
  • Department of Administrative Law and Procedural Law
  • Department of Mercantile Law, Labour Law and Social Security Law
  • Department of Social Psychology
  • Department of Econometrics, Statistics and Spanish Economy

The University of Barcelona also offers a UB-specific master's degree in Financial Management of Sports Organizations, intended for general sports professionals.

Learning objectives

The main objective of this programme is to train students from diverse academic backgrounds in sports-related economics, as preparation for management roles in sports businesses and organizations operating within different areas and sectors of the economy. This entails gaining in-depth knowledge of business management, and advanced knowledge and understanding of the theoretical and practical aspects of sports business management. To this end, the course provides the requisite knowledge of accounting and finances and the regulatory framework governing business activities in the sports industry, and draws attention to the importance of social responsibility and ethics in business-related decision making. It also includes training in marketing, which is a vital tool for the development of corporate image and market positioning. Other key topics are the organization of sports events, sponsorship, advertising and public relations. Ultimately, graduates will acquire the capacity to apply and integrate their knowledge in any environment, including multidisciplinary contexts.

Basic Information

Number of ECTS credits awarded:
Language(s) of instruction:
 Spanish: 80%, English: 20%
Number of places available:
Approximate price:
 27,67 euros per credit (82 euros for students who are not EU or China nationals and do not currently reside in Spain). Fees for the academic year 2022-2023.
Faculty or school:
  Faculty of Economics and Business
Master's degree course homepage:
  Master's degree course homepage
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