Tourism Business Management

The web pages on official master's degrees taught at the University of Barcelona use third-party cookies to display information related to each degree programme based on your browsing habits. If you continue to browse the site, we will assume that you are happy for us to use these cookies. For more information about cookies and how to configure your browser so that they are not installed, click here.


CETT-UB's master's degree in Tourism Management is a training program for professionals that offers you a new perspective about the meaning, implementation, and management of companies that develop in the touristic sector.
The master's has four specializations:
- Events Management (Spanish version).
- Events Management (English version).
- Sustainability and Quality Management (Spanish version).
- Marketing strategies and Online Commercialization (Spanish version).
The master's program helps develop the leadership skills needed to effectively manage company projects in the touristic sector. The methodology and the teaching staff will give you a unique opportunity to develop the business skills that better adapt to the current and future trends of the touristic market.

Learning objectives

  • To acquire a holistic vision about the concept of a touristic business and its environment from the perspective of management.
  • Implement mechanisms to create value in touristic services and create the satisfaction and loyalty of the people involved in the organization as a foundation for the satisfaction and loyalty of its clients.
  • Address the potential of new technologies regarding the marketing and communication of Tourism, and specially the internet as a tool for the information, promotion and facilitation of business in Tourism.
  • Apply the tools and methods towards the organization, commercialization, and communication linked to the creation of corporate events and touristic destinations, prioritizing an experiential marketing.
  • Implement the mechanisms that meet the requirements in competitiveness and sustainability in all the competence areas that need so in touristic organizations and businesses, regarding a social and economical perspective.

Basic Information

Number of ECTS credits awarded:
Number of places available:
 125 of face-to-face learning and 50 of blended learning
Faculty or school:
  University School of Hotel Management and Tourism CETT (affiliated center)
Master's degree course homepage:
  Master's degree course homepage
  • Follow us:
  • Button to access University of Barcelona's Facebook profile
  • Button to access University of Barcelona's Twitter profile
  • Button to access University of Barcelona's Instagram profile
  • Button to access University of Barcelona's Linkedin profile
  • Button to access University of Barcelona's Youtube profile
  • Button to access University of Barcelona's Google+ profile
  • ??? ???
Member of International recognition of excellence HR Excellence in Research logo del leru - League of European Research Universities logo del bkc - campus excel·lència logo del health universitat de barcelona campus

© Universitat de Barcelona