Tourism Business Management

Introduction

you will develop the necessary skills to lead tourism companies and projects in their adaptation to change, resulting from digitalization, sustainability, and innovation. You will learn the hard and soft skills to adapt to these changes and create memorable experiences.
At CETT-UB, we understand the challenges facing the tourism sector. Despite being an industry that contributes 10.3% of gross domestic product (GDP) globally, the rapid evolution of the tourism market, coupled with a highly competitive environment, the concern for sustainability, and the emergence of new business models, require a change in all its actors.
In this context, the strategic management of tourism companies needs new professionals. Executives capable of playing a disruptive, creative, and analytical leadership role.

The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations.

• Events Management
  (blended mode | English mode)
   
• Digital Tourism Marketing
   
• Responsible and Sustainable Tourism
  (blended mode)
   

As a CETT student you will enjoy all the advantages that the school offers you as well as those of the UB: an extensive catalog of databases to consult documents, reports and scientific articles, among others. You will also have free access to the entire digital library of resources of the World Tourism Organization.

The master's program helps develop the leadership skills needed to effectively manage company projects in the touristic sector. The methodology and the teaching staff will give you a unique opportunity to develop the business skills that better adapt to the current and future trends of the touristic market.

Learning objectives

- Internalize business management models based on sustainable criteria in the social, economic, and environmental fields.
- Make strategic decisions in dynamic and agile contexts.
- Make the most of the opportunities offered by digitalization.