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Tourism Business Management

Skills and competences

  • Ability to define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Ability to design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Ability to incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Ability to optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Ability to establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Ability to develop the digital skills necessary for information management in the field of business management.

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