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CMO, TRANSMEDIA AND DIGITAL MANAGEMENT (2022-2023)

General information

This course may undergo changes in the calendar, teaching methodology or assessment procedure depending on the course of events and the guidelines of health authorities in relation to the COVID-19 crisis. Notwithstanding, the quality of the training and the achievement of objectives are guaranteed in all cases.
Qualification awarded: Master (Degree Universitat Barcelona)
Management:
  • Jiménez Vinuesa, Chal
Number of credits: 72,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Distance
Centre responsible : School of New Interactive Technologies - ENTI
In-company placement(s): No
Enrolment fee:
  • 6.400,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 10/7/2022

Courses of postgraduate course that integrate the master or postgraduate degree and that can be processed separately
CORPORATE AND INSTITUTIONAL E-LEADERSHIP & DIGITAL MANAGEMENT (2022-2023)
CMO AND TRANSMEDIA (2022-2023)

Objectives and admission

Learning objectives:
- Learn the latest trends in marketing, communication and measurement in social networks, big data, to gain a global vision of how to be a more effective digital manager.
- You will learn to independently lead digital projects that cover all areas of the digital ecosystem: strategy, content, Big Data, digital media
- You could work as a digital manager of your own personal brand, the brand of a leader or manager, or a brand or institution.
- To lead the digital transformation of companies or organisations by developing an effective communication strategy on the Internet, with a unique and successful storytelling, and with multimedia content.
- Creation of a personal digital brand for yourself of for a leader or manager using a range of media, to increase reach and provide better results to become a digital leader.
- To create digital marketing plans in a more effective way: by carrying out monitoring and control of the results using the tools of Analytics and Big Data.
- To use more effectively data and knowledge of trends, topics and keywords that are popular in every moment, in order to learn more about target audiences.
- To create an online and offline digital professional networking of digital opinion leaders, influencers and future digital managers.
- Create an e-shop.
- Create your digital business and attract online clients.

Recommended applicant profiles and admission requirements:
- Communication professionals who want to manage a digital brand.
- Students and professionals of journalism, communication, advertising, marketing or political sciences who want to be future digital leaders.
- Leaders or managers who wish to create a personal digital brand and a unique storytelling that boost their reach on the Internet.
- Heads of communication management, marketing management and other areas of public relations.
- Community managers who wish to expand their radius of action online and work more effectively.
- Professionals from any institution who want to understand the digital ecosystem and the tools required to analyse data and manage them more effectively.
- Technical professionals in any field of work who want to develop their skills in communication, content creation and creativity.
- Professionals who want to lead the digital transformation of a company or business.
- Former postgraduate students in digital management.
- Marketing professionals who want to update their digital skills.
- Entrepreneurs who would like to set up an online business or virtual shop.

Admission for applicants not holding a degree qualification:
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.

Date on which pre-enrolment begins: 5/1/2022
Date on which pre-enrolment ends: 9/15/2022

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Escola de noves tecnologies interactives
Address: Baldiri Reixac, 7 8028 Barcelona Espanya
Email address: masters@enti.cat
Webpage: http://masters@enti.cat
Telephone: 933233664



FOR FURTHER ENQUIRIES

Name of individual or institution: Escola de noves tecnologies interactives
Address: Baldiri Reixac, 7 8028 Barcelona Espanya
Email address: masters@enti.cat
Webpage: http://www.enti.cat
Telephone: 933233664



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