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CUSTOMER EXPERIENCE, RETAIL AND E-COMMERCE MANAGEMENT (2022-2023)

General information

This course may undergo changes in the calendar, teaching methodology or assessment procedure depending on the course of events and the guidelines of health authorities in relation to the COVID-19 crisis. Notwithstanding, the quality of the training and the achievement of objectives are guaranteed in all cases.
Qualification awarded: Master (Degree Universitat Barcelona)
Management:
  • Arroyo Cañada, Francisco Javier
  • Girotto , Michele
Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Distance
Centre responsible : Faculty of Economics and Business
In-company placement(s): Yes (consult conditions with the course directors)
Enrolment fee:
  • 6.450,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 10/6/2022

Objectives and admission

Learning objectives:
- To understand and be able to provide effective management in the areas of e-commerce, retail and the customer experience, three fundamental aspects for business success.
- To master each of the links in the value chain that influence decision-making in relation to e-commerce and retail sales and purchasing.
- To master techniques for understanding consumers and the purchase/consumption process.
- To learn how to write a strategic plan with the three areas of interest in mind: e-commerce, retail sales and purchasing and the customer experience.
- To develop a customer roadmap to understand the archetype of the ideal customer.
- To study in detail how to manage a point of sale.
- To be able to devise marketing strategies for distribution channels and for the sales team.
- To gain an understanding of neuromarketing.

Recommended applicant profiles and admission requirements:
- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Admission for applicants not holding a degree qualification:
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.

Date on which pre-enrolment begins: 2/2/2022
Date on which pre-enrolment ends: 10/5/2022

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Econonomia i Empresa
Address: Avda. Diagonal 690-696 08034 Barcelona España
Email address: m.customerexperience@ub.edu
Webpage: https://www.ub.edu/mastercustomerexperience
Telephone: 627117048

Observations: Monday to Thursday, from 6.30 to 9.30 p.m.


FOR FURTHER ENQUIRIES

Name of individual or institution: Xavier Arroyo
Address: Avda Diagonal 690 Despatx 2324 08034 Barcelona España
Email address: m.customerexperience@ub.edu
Webpage: https://www.ub.edu/mastercustomerexperience
Telephone: 636310422

Observations: Monday to Thursday, from 4 to 9 p.m.

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