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CORPORATE DIGITAL COMMUNICATIONS (2022-2023)

General information

This course may undergo changes in the calendar, teaching methodology or assessment procedure depending on the course of events and the guidelines of health authorities in relation to the COVID-19 crisis. Notwithstanding, the quality of the training and the achievement of objectives are guaranteed in all cases.
Qualification awarded: Diploma d'Especialització/Diploma de Postgrau (Degree Universitat Barcelona)
Management:
  • Dotras Rodríguez, Alberto
Number of credits: 30,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Distance
Centre responsible : Institute for LifeLong Learning IL3-UB
In-company placement(s): No
Enrolment fee:
  • 3.630,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 11/2/2022

Objectives and admission

Learning objectives:
-To develop the skills required to work on effective communication strategies, using appropriate tools for each channel, adapting to the trends, and selecting the right technology.
- To know how to contextualize the impact of communication on the business model to generate income, and to understand the effect of communication on the business strategy and the company's reputation.
- To ensure solid economic, social and cultural knowledge to develop professional tasks, with a focus on new relational models, innovation, co-creation and collaborative consumption.
- To acquire the resources and knowledge required to analyse, interpret and transform data into valuable information to justify the investment and to offer a clear vision of the fulfilment of the professional's task.
- To know how to align external and internal communication strategies and include employees as influencers for the brand or institution.
-To understand new talent management models and establish selection processes to incorporate people who collaborate in the transformation goals of organizations.

Recommended applicant profiles and admission requirements:
- Communication professionals who would like to work in the area of digital communication.
- Professionals in the areas of digital communication or digital marketing who wish to deepen their knowledge of management of these channels, within a global strategy (from content planning to dissemination).
- Recent graduates or recently qualified professionals in communication who wish to learn more about digital media.
- Professionals who wish to gain knowledge in the area of communication, engagement and persuasive dissemination of contents, to improve the achievement of their business objectives.
- Community managers and content or social media experts who wish to improve their professional position in the area of communication and who aspire to acquire a more strategic role.

Admission for applicants not holding a degree qualification:
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.

Date on which pre-enrolment begins: 2/1/2022
Date on which pre-enrolment ends: 10/27/2022

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Institut de Formació Contínua - UB
Address: C/ Ciutat de Granada, 131 08018 Barcelona Espanya
Email address: info@il3.ub.edu
Webpage: http://www.il3.ub.edu
Telephone: 93 403 96 96
Fax: 93 403 96 97
Observations: Online.


FOR FURTHER ENQUIRIES

Name of individual or institution: Institut de Formació Contínua - UB
Address: C/ Ciutat de Granada, 131 08018 Barcelona Espanya
Email address: info@il3.ub.edu
Webpage: https://www.il3.ub.edu/ca/postgrau/postgrau-estrategia-comunicacio-digital.html
Telephone: 93 309 36 54
Fax: 93 403 96 97
Observations: Monday to Friday, from 9 a.m. to 7 p.m.

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