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MANAGEMENT OF DIGITAL BUSINESS (E-BUSINESS & E-COMMERCE) (2021-2022)

General information

This course may undergo changes in the calendar, teaching methodology or assessment procedure depending on the course of events and the guidelines of health authorities in relation to the COVID-19 crisis. Notwithstanding, the quality of the training and the achievement of objectives are guaranteed in all cases.
Qualification awarded: Master (Degree Universitat Barcelona)
Management:
  • DE FRANCISCO Cotorruelo, VICTOR
  • Crespi Vallbona, Montserrat
Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Blended
Centre responsible : Faculty of Economics and Business
In-company placement(s): Yes (consult conditions with the course directors)
Enrolment fee:
  • 3.940,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 10/22/2021

Objectives and admission

Learning objectives:
- Acquire the skills to digitize and manage internet companies.
- Know the various business models generated by the internet.
- Learn to implement an Internet plan in a company.
- Discover various internet entry strategies.
- Be able to apply digital marketing and e-commerce action plans.
- Be able to advise on the viability of internet projects.
- Learn to manage a business online.
- Be able to manage e-commerce and logistics businesses.

Recommended applicant profiles and admission requirements:
- University graduates in any field. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to digitize a traditional company and adapt it to the internet.
- Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who want to advise on the viability of internet projects.

Admission for applicants not holding a degree qualification:
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.

Date on which pre-enrolment begins: 1/10/2021
Date on which pre-enrolment ends: 10/21/2021

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Economia i Empresa
Address: Av. Diagonal, 690 08034 BARCELONA ESP
Email address: mcrespi@ub.edu
Webpage: http://www.ub.edu/e-business
Telephone: 665638185

Observations: Face-to-face classes on Friday, from 6.00 to 9.30 p.m., plus optional seminars through the UB Virtual Campus.


FOR FURTHER ENQUIRIES

Name of individual or institution: Dra Montse Crespi-Vallbona
Address: Facultat d'Economia i Empresa Dept d'Empresa 08034 BCN ESP
Email address: mcrespi@ub.edu
Webpage: http://www.ub.edu/e-business
Telephone: 665638185

Observations: Further information: mcrespi2@ub.edu.

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