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MARKETING, BRANDING, DIGITAL ENVIRONMENT AND SUSTAINABILITY MANAGEMENT (2021-2022)

General information

This course may undergo changes in the calendar, teaching methodology or assessment procedure depending on the course of events and the guidelines of health authorities in relation to the COVID-19 crisis. Notwithstanding, the quality of the training and the achievement of objectives are guaranteed in all cases.
Qualification awarded: Master (Degree Universitat Barcelona)
Management:
  • Argila Irurita, Ana
  • Campo Fernandez, Jordi
Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Face-to-face
Centre responsible : Faculty of Economics and Business
In-company placement(s): No
Enrolment fee:
  • 6.450,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 10/6/2021

Objectives and admission

Learning objectives:
- Develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.

- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.

- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.

- Be able to analyse the value of a brand.

- Be able to manage international brands.

Recommended applicant profiles and admission requirements:
- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Admission for applicants not holding a degree qualification:
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.

Date on which pre-enrolment begins: 2/1/2021
Date on which pre-enrolment ends: 10/5/2021

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Economia i Empresa
Address: Avda. Diagonal 690-696 08034 Barcelona Espanya
Email address: master.branding@ub.edu
Webpage: http://www.ub.edu/mastermarketingbranding
Telephone: 934035742

Observations: Monday to Thursday from 6.30 to 9.30 p.m.


FOR FURTHER ENQUIRIES

Name of individual or institution: Jordi Campo
Address: Av. Diagonal 690 08034 Barcelona Espanya
Email address: master.branding@ub.edu
Webpage: http://www.ub.edu/mastermarketingbranding
Telephone: 666491275

Observations: Monday to Friday, from 4.00 to 7.00 p.m.

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