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MANAGEMENT IN E-COMMERCE AND DIGITAL MARKETING (2022-2023)

General information

Qualification awarded: Master (Degree Universitat Barcelona)
Management:
  • Solé Moro, Maria Luisa
  • Campo Fernandez, Jordi
Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Face-to-face
Centre responsible : Faculty of Economics and Business
In-company placement(s): Yes (consult conditions with the course directors)
Enrolment fee:
  • 6.450,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 10/5/2022

Objectives and admission

Learning objectives:
The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective.
- To develop a command of all aspects of digital marketing, social media and big data from a strategic and operational perspective.
- To acquire in-depth knowledge of the main digital marketing tools.
- to successfully create and implement digital strategies, in accordance with business needs and objectives; and to adapt and innovate in a rapidly changing sector.

Recommended applicant profiles and admission requirements:
- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Admission for applicants not holding a degree qualification:
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Date on which pre-enrolment begins: 1/1/2022
Date on which pre-enrolment ends: 10/4/2022

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Economia i Empresa
Address: Avda. Diagonal 690 08034 Barcelona Espanya
Email address: mlsolesole@ub.edu; jordicampo@ub.edu
Webpage: http://www.mastermarketingdigital.ub.edu
Telephone: 608947732

Observations: evenings, from Monday to Thursday from 6.30 to 9.30 p.m.


FOR FURTHER ENQUIRIES

Name of individual or institution: Dra. Maria Luisa Solé Moro
Address: Avda. Diagonal 690 08034 Barcelona Espanya
Email address: mlsolesole@ub.edu; jordicampo@ub.edu
Webpage: http://www.mastermarketingdigital.ub.edu
Telephone: 608947732



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