MARKETING, BRANDING, DIGITAL ENVIRONMENT AND SUSTAINABILITY MANAGEMENT (2022-2023)

Qualification awarded: Master (Degree Universitat Barcelona)
Management:

• Argila Irurita, Ana
• Campo Fernandez, Jordi

Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Face-to-face
Centre responsible : Faculty of Economics and Business
In-company placement(s): Yes (consult conditions with the course directors)
Enrolment fee:

• 6.450,00 €
• An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee

Classes begin: 10/5/2022

Learning objectives:
- Develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.
- Master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.
- Be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.
- Be capable of performing a brand equity analysis.
- Be capable of managing international brands.

Recommended applicant profiles and admission requirements:
- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

Admission for applicants not holding a degree qualification:
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Date on which pre-enrolment begins: 1/1/2022
Date on which pre-enrolment ends: 10/4/2022

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Economia i Empresa
Address: Avda. Diagonal 690-696 08034 Barcelona Espanya
Email address: master.branding@ub.edu
Webpage: http://www.ub.edu/mastermarketingbranding
Telephone: 934035742

Observations: Monday to Thursday, from 6.30 to 9.30 p.m.

FOR FURTHER ENQUIRIES

Name of individual or institution: Jordi Campo
Address: Av. Diagonal 690 08034 Barcelona Espanya
Email address: master.branding@ub.edu
Webpage: http://www.ub.edu/mastermarketingbranding
Telephone: 683181968

Observations: Monday to Friday, from 4.00 to 7.00 p.m.