MANAGEMENT OF DIGITAL BUSINESS (E-BUSINESS & E-COMMERCE) (2022-2023)

Qualification awarded: Master (Degree Universitat Barcelona)
Management:

• DE FRANCISCO Cotorruelo, VICTOR
• Crespi Vallbona, Montserrat

Number of credits: 60,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Blended
Centre responsible : Faculty of Economics and Business
In-company placement(s): Yes (consult conditions with the course directors)
Enrolment fee:

• 3.940,00 €
• An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee

Classes begin: 10/20/2022

Learning objectives:
- To acquire the skills to digitize and manage internet companies.
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.

Recommended applicant profiles and admission requirements:
- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to digitize a traditional company and adapt it to the internet.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.

Admission for applicants not holding a degree qualification:
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Date on which pre-enrolment begins: 2/1/2022
Date on which pre-enrolment ends: 10/19/2022

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Facultat d'Economia i Empresa
Address: Av. Diagonal, 690 08034 BARCELONA ESP
Email address: mcrespi@ub.edu
Webpage: http://www.ub.edu/e-business
Telephone: 665638185

Observations: Face-to-face classes on Friday, from 6 to 9.30 p.m., plus optional seminars through the UB Virtual Campus.

FOR FURTHER ENQUIRIES

Name of individual or institution: Dra Montse Crespi-Vallbona
Address: Facultat d'Economia i Empresa Dept d'Empresa 08034 BCN ESP
Email address: mcrespi@ub.edu
Webpage: http://www.ub.edu/e-business
Telephone: 665638185

Observations: Further information: mcrespi2@ub.edu.