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STRATEGY AND MANAGEMENT OF INTERNAL COMMUNICATION (2022-2023)

General information

Qualification awarded: Diploma d'Especialització (Degree Universitat Barcelona)
Management:
  • Badia Catalan, Maria Belén
Number of credits: 30,00
Length of course (in academic years): 1
Mode of delivery (face-to-face/ blended/ distance): Distance
Centre responsible : Institute for LifeLong Learning IL3-UB
In-company placement(s): No
Enrolment fee:
  • 4.130,00 €
  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
Classes begin: 11/3/2022

Objectives and admission

Learning objectives:
- To gain the skills required to manage an internal communication department or to manage the function of encouraging the commitment and participation of employees, based on business objectives and the organization's strategy.
- To create a management plan for internal communication that coordinates actions, channels and monitoring measurements.
- To advise senior executives on direct communication that enables constant dialogue with employees.
- To promote creativity in the design of 360º internal communication campaigns: strategy, channel mix, etc.
- To establish follow-up measurements to assess the impact of internal communication actions within an organization.
- To promote cross-cutting relationships within the organization to draw up maps of communication in the heart of the company and establish relations with interest groups (trade unions and human resources, among others).

Recommended applicant profiles and admission requirements:
- Graduates in Journalism, Audiovisual Communication, Communication and Human Resources.
- Communication professionals and managers who wish to specialise in internal communication.
- Human resources professionals who would like to train in internal communication.
- Managers and CEOs who would like to improve their companies' internal communication.
- Communication and marketing consultants who need to develop their expertise in this area to offer clients a more complete service.

Admission for applicants not holding a degree qualification:
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

Date on which pre-enrolment begins: 12/1/2021
Date on which pre-enrolment ends: 10/27/2022

Further information

FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT

Name of individual or institution: Institut de Formació Contínua - UB
Address: C/ Ciutat de Granada, 131 08018 Barcelona Espanya
Email address: info@il3.ub.edu
Webpage: http://www.il3.ub.edu
Telephone: 93 403 96 96
Fax: 93 403 96 97
Observations: Online.


FOR FURTHER ENQUIRIES

Name of individual or institution: Institut de Formació Contínua - UB
Address: C/ Ciutat de Granada, 131 08018 Barcelona Espanya
Email address: info@il3.ub.edu
Webpage: http://www.il3.ub.edu/ca/postgrau/postgrau-estrategia-gestio-comunicacio-interna.html
Telephone: 93 309 36 54
Fax: 93 403 96 97
Observations: Monday to Friday, from 9.00 a.m. to 7.00 p.m.

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