UB has the most influential university social networks in Spain
The social networks of the University of Barcelona (UB) are the most influential university social networks in Spain. A piece of information published in the newspaper El Mundo states that, according to the Klout score, the UB ranks first, with 75 points, followed by the University of Alcalà and the Miguel Hernández University. Klout is a web service that measures the degree of influence that one person or a brand has on social networks. It analyses more than 400 parameters of the seven most important social networks and gives a score between 1 and 100 to users. Those who are awarded more than 60 points are considered influencers.
The social networks of the University of Barcelona (UB) are the most influential university social networks in Spain. A piece of information published in the newspaper El Mundo states that, according to the Klout score, the UB ranks first, with 75 points, followed by the University of Alcalà and the Miguel Hernández University. Klout is a web service that measures the degree of influence that one person or a brand has on social networks. It analyses more than 400 parameters of the seven most important social networks and gives a score between 1 and 100 to users. Those who are awarded more than 60 points are considered influencers.
Moreover, the UB has increased its presence in 2.0 webs during the last years. In Facebook, the University has 61,360 followers, and it is the second university in number of followers after the UNED. In the last two years, this UB social network has increase by 86.7%.
In the case of Twitter, the University of Barcelona has 24,520 followers. It is the top university in Catalonia and it has increased by 44% since 2013.
On LinkedIn, the University of Barcelona has more than 166,000 followers. UBʼs Instagram profile was created less than one year ago, but it already has 1,700 followers. This figure leads the UB to the second position, only surpassed by the University of Navarra.
The University of Barcelona answers an average of 100 questions a month that students and members of its research and teaching staff and its administrative and service staff pose by means of 2.0 webs. Besides being a fundamental source of information, social network profiles are a communication channel at peopleʼs disposal that strength the relationship between the institution and the university community.