A congress at UB gathers marketing academics and professionals
From 18 to 20 September, marketing experts from all over the country participate in the 25th National Congress of Marketing, organised by the Spanish Academic and Professional Marketing Association (AEMARK) which takes places in Barcelona, at the Faculty of Economics and Business of the UB. Among speakers, there are international prestigious researchers, for instance Charles F. Hofacker, professor from the University of Florida and editor of the Journal of Interactive Marketing, expert on social media marketing and online marketing.
From 18 to 20 September, marketing experts from all over the country participate in the 25th National Congress of Marketing, organised by the Spanish Academic and Professional Marketing Association (AEMARK) which takes places in Barcelona, at the Faculty of Economics and Business of the UB. Among speakers, there are international prestigious researchers, for instance Charles F. Hofacker, professor from the University of Florida and editor of the Journal of Interactive Marketing, expert on social media marketing and online marketing.
The rector of the UB, Dr Dídac Ramírez; the president of AEMARK, Carlos Flavián; the dean of the Faculty of Economics and Business of the UB, Dr Elisenda Paluzie, and the UB professor and president of the congress, Esther Subirà, participate in the opening session, which takes place today, 18 September, at 7.30 p.m., in Torre Agbar. Opening lecture will be pronounced by Josep Hernández, senior director of Communications Planning at Mondelez International, who will speak about marketing strategies.
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