A congress at UB gathers marketing academics and professionals

The congress takes places at the Faculty of Economics and Business.
The congress takes places at the Faculty of Economics and Business.
(18/09/2013)

From 18 to 20 September, marketing experts from all over the country participate in the 25th National Congress of Marketing, organised by the Spanish Academic and Professional Marketing Association (AEMARK) which takes places in Barcelona, at the Faculty of Economics and Business of the UB. Among speakers, there are international prestigious researchers, for instance Charles F. Hofacker, professor from the University of Florida and editor of the Journal of Interactive Marketing, expert on social media marketing and online marketing.

The congress takes places at the Faculty of Economics and Business.
The congress takes places at the Faculty of Economics and Business.
18/09/2013

From 18 to 20 September, marketing experts from all over the country participate in the 25th National Congress of Marketing, organised by the Spanish Academic and Professional Marketing Association (AEMARK) which takes places in Barcelona, at the Faculty of Economics and Business of the UB. Among speakers, there are international prestigious researchers, for instance Charles F. Hofacker, professor from the University of Florida and editor of the Journal of Interactive Marketing, expert on social media marketing and online marketing.

The rector of the UB, Dr Dídac Ramírez; the president of AEMARK, Carlos Flavián; the dean of the Faculty of Economics and Business of the UB, Dr Elisenda Paluzie, and the UB professor and president of the congress, Esther Subirà, participate in the opening session, which takes place today, 18 September, at 7.30 p.m., in Torre Agbar. Opening lecture will be pronounced by Josep Hernández, senior director of Communications Planning at Mondelez International, who will speak about marketing strategies.

 
Throughout the congress, many issues will be analysed and discussed, for example new technologies and email marketing, non-profit marketing and corporate social responsibility, tourism marketing, commercial distribution and retail management, consumer behaviour, etc. Moreover, the meeting includes two plenary sessions. The first one, entitled “Meet the editors”, gathers the representatives of three prestigious marketing journals: Charles F. Hofacker, editor of the Journal of Interactive Marketing; Peter LaPlaca, editor of Industrial Marketing and Management and professor at the University of Hartford, expert on business to business marketing relationships, and David W. Stewart, editor of the Journal of Public Policy and Marketing and Emeritus Professor from the University of California, expert on consumer behaviour and marketing strategies. In the second plenary session, Charles F. Hofacker gives the lecture “On the importance of digital marketing to all of marketing”.
 
AEMARK is composed by professors, managers, researchers and, in general, those professionals interested in marketing development. AEMARKʼs aim is to encourage, promote and disseminate marketing education and research.

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