This module focuses on exploring typography as a tool for visual communication. Students will analyse the principles of typographic construction and hierarchy, the history and evolution of typefaces in global and intercultural contexts, and their application across different media and formats. The module combines practical typographic creation exercises with critical analysis of visual languages, fostering an understanding of how typography contributes to the construction of visual identities and narratives in contemporary graphic design projects, with particular emphasis on the intersection between creative practice and theoretical reflection.
Contents
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- Explore typography as a tool for visual communication, integrating practice and theory to create coherent and critically informed projects.
- Analyse the history, evolution, and application of typefaces in global and intercultural contexts, assessing their impact on communication.
- Develop skills in typographic creation and hierarchy, adapting typography to different media, formats, and contemporary narratives.
- Encourage critical reflection on the role of typography in visual communication and its interaction with other design and art disciplines.