University of Barcelona

Information for the student – Marketing and Market Research


Study desk - Master

The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. It is a year-long course, worth 60 credits. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing and market research.
Due to the combination of academic and professional profiles in this sector of activity, the master’s degree in Marketing and Market Research is taught by twenty-one lecturers with teaching-research and professional experience.

The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector.

Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.

Basic information

Mode of deliveryPresencial
Bridging coursesYes
Faculty or schoolFaculty of Economics and Business
Number of places available50
Language(s) of instructionSpanish
Approximate price per credit27,67 euros per credit (95 euros for students who are not EU or China nationals and do not currently reside in Spain). Fees for the academic year 2022-2023.