- Introduction
- Objectives and competences
- Admission and pre-enrolment
- Course curriculum
- Placements
- Teaching methodology and assessment system
- Career opportunities
- Support for studying
- Enrolment
- Calendar, timetables, classrooms and assessment
- Course plans and teaching staff
- Course details
- Information for prospective students
Information for the student – Marketing and Market Research
Introduction
The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. It is a year-long course, worth 60 credits. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing and market research.
Due to the combination of academic and professional profiles in this sector of activity, the masters degree in Marketing and Market Research is taught by twenty-one lecturers with teaching-research and professional experience.
The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector.
Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.
The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector.
Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.
Basic information
| Interuniversity | No |
| Credits | 60 |
| Mode of delivery | Presencial |
| Bridging courses | Yes |
| Faculty or school | Faculty of Economics and Business |
| Number of places available | 50 |
| Language(s) of instruction | Spanish |
| Approximate price per credit | 27,67 euros per credit (95 euros for students who are not EU or China nationals and do not currently reside in Spain). Fees for the academic year 2022-2023. |
| Coordination | FCO. JAVIER ARROYO CAÑADA |
| master.marketing@ub.edu |
