Postgraduate diploma in International cooperation and cultural management
Credits: 30
Overview

In a world becoming more and more interdependent at a regional and global level, international cooperation projects are growing in importance. Besides governmental strategies of cultura diplomacy, many actors are deciding to take part in networks, to co-produce projects or to give an international dimension to their programmes. The philosophy of the course, based on respecting the contributions and values of others, wants to be a reference for professionals from Europe, Latin America and other parts of the world with regard to the planning of sustainable cultural cooperation projects.

The programme has counted on the participation of some of the most renowned experts and institutions within the cultural sector worldwide, ranging from the UNESCO to the International Labour Organization, the Inter-American Development Bank, the Organization of Ibero-American States or European and international agencies for cultural dissemination or development aid.

Among the objectives of the course are:

  • Fostering real and effective projects of cultural cooperation among different countries.
  • Transferring knowledge and skills to design and implement cooperation projects for cultural development at international level.
  • Contributing to mutual enrichment and knowledge, starting from the comparison of realities and projects among different regions.

The course is held in Barcelona, one of the most attractive, lively and interesting Mediterranean capitals at present, givig participants the chance to know first-hand some of the initatives and innovations in the field of cultural management, as well as to enjoy the art and culture of the Catalan capital.

Finally, if deciding to continue in education, upon course completion students have the possibility to:

A) ENTER DIRECTLY to the second year of the Master degree in Management of Cultural Institutions and Companies.

B) PURSUE common modules by validation (Conceptual foundations; Strategic Planning; Introduction to Resource Management) in the following postgraduate degrees: “Design of Cultural Projects”, “Creative Territories and Cultural Tourism” or “Performing arts and Festivals Production and Management”..

(see explanatory document)

  • Number of ECTS credits: 30
  • Format: blended (distance-learning and three weeks on campus)
  • Language: Spanish (focus on Ibero-American dimension) and English (international version). In both cases, students can present their final project in Catalan, Spanish, French, English, Italian and Portuguese)
  • Duration: 1 academic year
  • Academic access requirements: University graduates and participants without academic qualifications. These latter receive a University Extension Diploma.
  • Cost: 3.850€ (payment method: 10% to reserve the course place; 40% before starting the course; two fees of 25% during the course)
  • Career prospects: Cultural managers specialized in international projects on cultural cooperation and management.
Methodology
Blended learning

Advantages of distance learning:

  • Set your own study pace, education is tailored to the personal needs of each participant.
  • Developing skills of autonomy, self-control and dedication, and time and work management, linked to the learning process, that are extremely useful in current professional practice.
  • Make access to high quality education possible to those people who live far away or dealing with time constraints.

 

Advantages of the 3 weeks on campus in Barcelona:

  • Interacting face-to-face with qualified professionals in the sector.
  • Networking with classmates, sharing and involving in a wide range of experiences.
  • Interacting and planning in groups, learning collectively and comparing different experiences and ideas.
  • Living for some days the dynamism of Barcelona, a cosmopolitan cultural metropolis with a wide range of interesting projects.
Programme

A. INTERNATIONAL CULTURAL RELATIONS AND DEVELOPMENT (4 credits)

International cultural relations

  • Legal and political framework for intergovernmental cultural relations
  • Diplomacy and bilateral cultural action
  • The intergovernmental organizations
  • The action of foreign cultural centers
  • Context and regional experiences of international cultural relations
  • Concept and aims of cultural cooperation

Culture and development

  • The cultural dimension of development
  • Cultural rights, cultural democracy and interculturality
  • International recommendations and resources
  • Strategies of cultural cooperation for development

B. INTERNATIONAL CULTURAL COOPERATION  (3 credits)

  • Cultural diplomacy versus international cultural cooperation
  • Aims and strategies for cultural cooperation
  • Cultural development cooperation
  • The networks of international cooperation
  • Experiences of cultural cooperation

C. PLANNING AND ANALYSIS OF PROJECTS FOR INTERNATIONAL CULTURAL COOPERATION (4 credits)

  • Geostrategic framework and opportunities assessment
  • The logical framework in the design and evaluation of projects: theory and praxis
  • Design and planning of a cultural cooperation project
  • Analysis and negotiation between stakeholders on an international scale
  • International funding agencies and sources
  • Analysis of experiences

D. BASES OF CULTURAL ACTION (4 credits)

Cultural policy

  • Paradigms of contemporary cultural policies
  • International comparative models of cultural policy
  • Strategies for cultural policy
  • Planning and evaluation of cultural policies

Economy of culture

  • Structures and dynamics of cultural markets
  • Cultural participation, consumption and demand
  • Financing strategies

Empowerments and creative references

  • Connotations and dimensions of culture
  • Creativity, cultural industry and creative industry
  • Contemporary cultural dynamics

E. STRATEGIC PLANNING (4 credits)

  • Basics of strategic design and planning
  • Mission, vision and values
  • Diagnostic tools
  • Strategic and operational objectives
  • Projects and programmes assessment
  • Design of programmes and resources assessment
  • Analysis of projects and cultural references

F. INTRODUCTION TO RESOURCE MANAGEMENT (4 credits)

Legal framework

  • Sources of law, normative framework and legal advice
  • Cultural rights
  • Risks and contractual and extra-contractual obligations
  • Legal and tax system of cultural organisations and activities
  • Copyright and intellectual property
  • Administrative skills, organization and activity

Budgeting

  • Introduction to accounting tools and case analysis
  • Design of cost budget
  • Design of revenue budget
  • Breakeven point and projects’ viability
  • Temporality of budgeting and accounting

Introduction to communication and marketing

  • Basics of cultural marketing
  • Segmentation, targeting and positioning
  • Design of the communication strategy
  • Digital and conventional communication
  • Sponsorhip management

G. POSTGRADUATE FINAL PROJECT ON INTERNATIONAL CULTURAL COOPERATION AND MANAGEMENT (7 credits)

  • Topic selection
  • Project design and planning
  • Selection and analysis of references
  • Strategies development
  • Operational proposal
  • Writing and submission

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An interesting aspect of the programme is the opportunity to spend an internship period at cultural organisations – see list. For this, the University of Barcelona makes available a standard model of work placement agreement for interested institutions. Tino Carreño, Internship Coordinator, will guide students during their personal research process. He will also inform them about available intern positions within the scope of the programme.

PRACTICE CENTERS:
Associations, foundations...
Research and training (centers, universities, schools, departments...)
Companies and musical groups
Communication and dissemination (press offices, dissemination projects ...)
International cooperation (embassies, consulates, centers, foreign institutes ...)
Venues (II)
Exhibition venues
Creation venues
Festivals and other cultural events
Festivals and other cultural events
Heritage and documentary management (museums, archaeological sites, archives, libraries)
Territorial management (City halls, civic centers, cultural centers) (I)
Territorial management (City halls, civic centers, cultural centers) (II)
Cultural industries (companies, edition…)
Alumni

Among the alumni of the postgraduate course are professionals who now work in positions of responsibility in national and international venues and cultural projects, such as Centro Cultural Juan de Salazar de Asunción (Paraguay), Academia de Música de Viana Do Castelo (Portugal), Universidad San Ignacio de Loyola de Lima (Peru), Fundación Ciudad de la Plata (Argentina), Asociación Conecta Cultura de México, ‎Dugnad Music&Media WorkSpace, Red de Organizaciones Musicosociales de Iberoamérica, Centro Nacional de Memoria Histórica de Colombia, Programa Puesta en Valor del Patrimonio Regional en Gobierno Regional de Antofagasta (Chile)…

Direction, coordination and invited professors
Lluís Bonet

Professor at the Department of Economics of the University of Barcelona.

Academic director and lecturer at the Postgraduate  course  in International Cooperation and Cultural Management.

Jordi Tresserras

Expert on Cultural Tourism. Director at IBERTUR and of the LABPATC of the University of Barcelona.

Academic coordinator at the Postgraduate  course in International Cooperation and Cultural Management.

Jordi Baltà

Consultant and researcher specialized in cultural management and policy.

Herman Bashiron Mendolicchio

Expert on Cultural Mobility, Contemporary Art and International Cultural Cooperation.

Academic tutor  the Postgraduate course in International Cooperation and Cultural Management.

Sandra Campos

Director at Diaspora.

Tino Carreño

Professor at Department of Economics of the University of Barcelona and expert in management and production of music and performing arts festivals.

Internship coordinator at the Postgraduate  course  in International Cooperation and Cultural Management.

Diane Dodd

Director at Institut Internacional de Gastronomia, Cultura, Arts i Turisme (IGCAT).

Javier Iturralde

Columbia University – New York. Expert on Marketing 3.0 strategy development.

Juan Carlos Matamala

Expert on Cultural Tourism. Project manager at IBERTUR.

Àngel Mestres

Director at Trànsit projectes.

Diana Pinós

Consultant specialized in creativity and innovation.

Mike Ribalta

Head of the professionals department at Fira Tàrrega.

Pep Salazar

Executive Director at OFFF festival.

Fernando Vicario

Cultural consultant and expert on international cultural cooperation.

 

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Calendar

 

  • Pre-enrolment: Until Setember 2019
  • Course start date: October 2019
  • Course end date: May 2020
  • Intensive weeks on campus: From 13 to 31 January 2020, from 09h30 to 14h and from 15h30 to 17h30.
  • Location: IL3 building of the University of Barcelona, C/ Ciutat de Granada, 131, 08018 Barcelona  (location).

 

The organisation reserves the right to modify the scheduled dates. In this case, the secretary’s office will notify all participants as soon as possible.


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