Postgraduate diploma in Performing arts and festivals production and management
Credits: 30

The Postgraduate diploma in Performing arts and festivals production and management has trained a large number of professionals since 2002 who develop their skills in a wide variety of organizations in the live show and festival management and production sector. These professionals acquire a conceptual framework, practical tools and contact networks that allow them to improve their job prospects by knowing how to redefine, imagine, act and make strategic decisions to develop sustainable projects and project them into the future.

This postgraduate degree offers an education that integrates both conceptual reflection and participatory debate, with practical analysis of the program and management in the performing arts and festivals (theatre, music, cinema, new technologies, night of museums…) field. Other activities include visits to innovative projects, case studies, simulation exercises or the technical production of a real mini-show. A key element of the course is the collective development of a management project and production of a show, festival or service company, supervised by a professional, using tools from the different modules.

The course has a teaching team made up of active professionals with a great experience in the programming and production of live shows and festivals. Also, academic professors with an extensive international research and consulting experience stand out. Moreover, the course enjoys the support of a number of festivals and fairs (among others: Festival de Cinema de Sitges, Sònar festival, FiraTàrrega, Primavera Sound, Offf Festival, Mostra d’Igualada, Fira Manresa, Vida Festival, Temporada Alta, Trapezi…), venues (Mercat de les Flors, El Gran Teatre del Liceu, Nau Ivanov, Fabra i Coats, Sala Clap, La Seca, La Sala Beckett, l’Antic Teatre, la Central del Circ…) and other organizations within the sector (Escola Superior de Tècniques de les Arts de l’Espectacle, ESMUC, The Project, Club Tr3sc, Cases de la Música…).

The programme is geared towards training professionals with a broad view, who are able to put management strategy into local context and to collaborate in networks at international level. That is, being able to define, scaling and evaluate with success the suitable model for each project. All this provides participants with a collective learning experience, really embedded in the reality of the sector.

Finally, if deciding to continue in education, upon course completion students have the possibility to: PURSUE common modules by validation (Conceptual foundations; Strategic Planning; Introduction to Resource Management) in the postgraduate degree “ International Cooperation and Cultural Management”.

  • Number of ECTS credits: 30
  • Format: On-site
  • Language: Catalan. With few Spanish lessons.
  • Duration: 1 academic year
  • Academic access requirements: University graduates and participants without academic qualifications. The latter obtain a higher university diploma.
  • Cost: 4.150€ (more € 70 as administration fee)
  • Career prospects: Managers and producers of cultural events.
On-site learning

Advantages of on-site learning:

  • Learning day-by-day, in an evolving way and sharing time and knowledge with other students, under the guidance of professors and with dynamic classroom resources.
  • Interacting face-to-face with qualified professionals in the sector, who know first-hand cases of best practice.
  • Networking with classmates, sharing and involving in a wide range of experiences.
  • Interacting and planning in groups, learning collectively and comparing different experiences and ideas.
  • Living in a cosmopolitan metropolis, Barcelona, with great programming, innovative and creative dynamism, and many cultural projects of international appeal.


  • Structure and dinamycs of the sector
  • Stakeholders analysis
  • Visits to cultural organizations



Strategies for artistic programming

  • Foundations of artistic programming: aesthetic trends and logics of programming
  • The programming process and the “black box” of programmers
  • Programming according to product, format and type of activities
  • Comparative analysis of programming strategies for festivals
  • Comparative analysis of programming strategies for local facilities
  • Cooperation and programming networks: policies, actors, packages…
  • Contents innovation


Audiences and local development

  • Strategies for audience development
  • Data analysis and strategies for audience development
  • Strategies for local and community empowerment and development
  • Artistic residencies: impulse to creation and local development
  • Presentation and discussion around case studies and essays



Models and strategies of executive production

  • Production and co-production models, and profiles of producers
  • Stage production design and planning
  • Festival design and planning
  • Special event design and planning
  • Operationalisation and touring of a stage production
  • International producing
  • Simulation: Simproduction


Technical production

  • Technical features and suitability of spaces
  • Scenic infrastructure and management of technical resources
  • Technical rider and programming
  • Security and risks
  • Maintenance and stocking of infrastructures
  • Workshop: design of a production



Cultural policy

  • Paradigms of contemporary cultural policies
  • International comparative models of cultural policy
  • Strategies for cultural policy
  • Planning and evaluation of cultural policies

Economy of culture

  • Structures and dynamics of cultural markets
  • Cultural participation, consumption and demand
  • Financing strategies

Empowerments and creative references

  • Connotations and dimensions of culture
  • Creativity, cultural industry and creative industry
  • Contemporary cultural dynamics



  • Basics of strategic design and planning
  • Mission, vision and values
  • Diagnostic tools
  • Strategic and operational objectives
  • Projects and programmes assessment
  • Design of programmes and resources assessment
  • Analysis of projects and cultural references


Legal framework

  • Sources of law, normative framework and legal advice
  • Cultural rights
  • Risks and contractual and extra-contractual obligations
  • Legal and tax system of cultural organisations and activities
  • Copyright and intellectual property
  • Administrative skills, organization and activity


  • Introduction to accounting tools and case analysis
  • Design of cost budget
  • Design of revenue budget
  • Breakeven point and projects’ viability
  • Temporality of budgeting and accounting

Introduction to communication and marketing

  • Basics of cultural marketing
  • Segmentation, targeting and positioning
  • Design of the communication strategy
  • Digital and conventional communication
  • Sponsorship management



  • Topic selection
  • Project design and planning
  • Selection and analysis of references
  • Strategies development
  • Operational proposal
  • Writing and submission
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Internship organizations

An interesting aspect of the programme is the opportunity to spend an internship period at cultural organisations. For this, the University of Barcelona makes available a standard model of work placement agreement for interested institutions. Tino Carreño, Internship Coordinator, will guide students during their personal research process. He will also inform them about available intern positions within the scope of the programme.

Historically, our students have done internships in various organizations and cultural and artistic projects such as, among others: Fira Tàrrega, Temporada Alta, Fira Mediterrània, Primavera Sound, Sonar festival, Mercat de Música Viva de Vic, Festival de cinema de Sitges, Filmets, Festival de Cine de Terror de Molins de Rei, Flic Festival, FAdFestival, MACBA, Museu Picasso, CCCB, Experimentem amb l’Art, la Escocesa, Asociación Fondo Guillermo Díaz-Plaja Contestí, l’Auditori, ESMUC, Cases de la Música, ICEC, ICUB, CONCA, Institut d’Estudis Catalans, Instituto Cervantes, Sala Beckett, l’Antic Teatre, El Maldà, Rai, Atrium Viladecans, Mar Gómez cia de dansa, Cia Moveo, La petita Malamaluga, Electrico 28, Cia. Mousiké, El Graner, La Nau Ivanow, La Central del Circ, Tres per Tres, Lapsus, LD Eventos, Fundación Contorno Urbano, Fundación Casa América, La Bonne, Casa Asia, Connectats, Planta 1, Trànsit Projectes, Adhoc Cultura, Focus, Club Tr3sC, Planeta, Penguim Random House…


Among the alumni of the postgraduate course are professionals who now work in positions of responsibility for projects like La Capsa del Prat, Teatre Principal de Vilanova i la Geltrú, Ateneu Popular de Nou Barris, L’Auditori, Fira Barcelona, Associació Catalana d’Escoles de Música i Dansa, Tres per 3, or have developed their own projects like Maleta dels espectacles, Xtrarradio Xpectacles, Serielizados Fest, Ciclo de Jazz Contemporáneo Noruego en Off de La Latina, Activa La Cultura SCP – Gestión cultural, The Escape Hunt Experience Barcelona, Mesmoviment

Direction, coordination and invited professors
Lluís Bonet

Professor at the Department of Economics and Academic director of the Cultural Management Programe of the University of Barcelona. Expert in management, economy and cultural policies.

Tino Carreño

Professor at Department of Economics of the University of Barcelona and expert in management and production of music and performing arts festivals.

Academic coordinator and internship coordinator at the Postgraduate  course  in Performing Arts and Festivals Production and Management.

Gerard Fornés

Head of Production at Marketing Land Solutions SLU.

Academic coordinator at the Postgraduate course in Performing Arts and Festivals Production and Management.

Pep Salazar

Director at OFFF festival.

Giada Calvano

Expert in festivals, European cooperation projects and environmental challenges

Jaume Colomer

Expert in Performing Arts Consultancy

Module coordinator at the Postgraduate  course in Performing Arts and Festivals Production and Management.

Sandra Costa

Director at La Costa Comunicació.

Cristina Calvet

Lawyer specialized in rights of the cultural and artistic sector. Head of the Legal Department of the Associació d’ Actors i Directors Professionals de Catalunya, AADPC.

Nadala Fernández

La Fura dels Baus.



Xènia Gaya

Degree in Design from the Elisava School in Barcelona and a Postgraduate in Cultural Management and Policies from the UB. She has specialized as a freelancer in the field of consulting, production and search for sponsorships for cultural events. Specializing in project strategy and “Linker” by devotion.

Àngel Mestres

Director at Trànsit Projectes.

Module coordinator at the Postgraduate course in Performing Arts and Festivals Production and Management.

Aleix Soler

Director at Escola Superior de Tècniques de les Arts de l’Espectacle de l’Institut del Teatre.

Giulia Poltronieri

Director of Theater Programs at the City Council of Terrassa.

Thesis advisor at the Postgraduate course in Performing Arts and Festivals Production and Management.

Andreu Puig

Administrator of the Museu d’Història de Barcelona.

Marta Suriol

Degree in Journalism from the UAB and Master in Interactive Communication from the UB. She has been working at La Costa Comunicació since 2008 and is a specialist in 360º cultural communication campaigns and the creation of new audiences and community management.

Antoni Tarrida

Head of production at Mercat de les Flors.

Thesis advisor at the Postgraduate course in Performing Arts and Festivals Production and Management.

Cristina Rodríguez

Department of Culture of the Diputació de Barcelona.

Ramon Castells

CoNCA Head of Studies

Anna Villarroya

Universitat de Barcelona. CRICC’s Director.

Nèlida Falcó

Catalan Institut of Cultural Enterprises.

Margarida Troguet

Content Manager and Curator of stage projects. Vice-president of CoNCA.

  • Teaching periode: from October 18, 2023 to June 30, 2024.
  • Schedule: Mondays and Wednesdays from 16:00 to 20h15.
  • Pre-enrolment:
    1st call: until July 10, 2023.
    Extended call: until October 8, 2023.
  • Location:Facultat d’Economia i Empresa de la Universitat de Barcelona. Avinguda Diagonal, 690, 08034,  Barcelona.  (location)  (two weeks will be held in ESTAE – Terrassa)

The organisation reserves the right to modify the scheduled dates. In this case, the secretary’s office will notify all participants as soon as possible.

The organization reserves the right to modify the scheduled dates. In this case, the secretariat will notify students as far in advance as possible.

For more information contact Tino Carreño ( and/or Gerard Fornes (

Pre-signup and enrollment


1st call: until July 10, 2023.
Extended call: until October 8, 2023.