Back to PhD in Business
How does the store flyer design and content features influence consumer behavior?
Maciel Prediger
Rubén Huertas García & Juan Carlos Gázquez Abad
Other recent theses from our researchers
- Driving Sustainable Business: The Role of Open Innovation and Digitalisation
- Essays on Machine Learning for Risk Analysis in Finance, Insurance and Energy
- Navigating Global Networks: MNC Performance in International Alliances Across Institutional Contexts
- Characterization and measurement of social responsibility in micro, small and medium enterprises of the Caribbean Region of Colombia
- Defining the customer experience: Tourism & Health