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Objectives

To examine

the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies.

To provide

aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures.

To support

participants with the tools and guidelines to build solutions that are compatible with the current technology scenario.

To analyse

the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent.


Who should attend?

Professionals, managers, professors, researchers and students interested in the latest topics in marketing and business models

Take a look!   BARCELONA MARKETING AND BUSINESS MODELS (VIDEO) 


Organized by:

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Departament d’Empresa


With the collaboration of:

Fundació Bosch i Gimpera

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Roca Barcelona Gallery

ClubMarketing

In the framework of:

UBBusiness

University of Barcelona International Summer School