Official Master’s degree in Cultural Management
Credits: 90
Overview

The Master’s degree in Cultural Management was launched in 2007 and is part of the Cultural Management programme of the University of Barcelona. The Master’s degree is designed to train skilled professionals in the management, administration and mediation of culture, who can hold positions of high responsibility in the public and private sectors, both for generic and culture-specific projects in the different sub-fields: the audiovisual sector, the book industry, performing arts, music, heritage or visual arts services, among others.

  • Number of ECTS credits: 90
  • Format: on-site learning
  • Language: Catalan – 78%; Spanish – 12%; English – 10% (students can use any of the three languages indiscriminately, and present the final project in Catalan, Spanish, English, French, Italian or Portuguese)
  • Curricula: Professional and Research (the latter gives access to the PhD in Society and Culture)
  • Duration: 2 academic years
  • Indicative cost: 46,11€ per credit (82,11€ for students outside the EU and non-residents in Spain). 2020-21 course cost
  • Academic access requirements: University graduates.
  • Career prospects: Cultural manager or researcher in the field of cultural management and policy.
Methodology
On-site learning

Advantages of on-site learning:

  • Learning day-by-day, in an evolving way and sharing time and knowledge with other students, under the guidance of professors and with dynamic classroom resources.
  • Interacting face-to-face with qualified professionals in the sector, who know first-hand cases of best practice.
  • Networking with classmates, sharing and involving in a wide range of experiences.
  • Interacting and planning in groups, learning collectively and comparing different experiences and ideas.
  • Living in a cosmopolitan cultural metropolis, Barcelona, with great programming, innovative and creative dynamism, and many cultural projects of international appeal.
Programme

The courses plan of the Master’s degree offers compulsory subjects, for a total of 50 credits, and a number of elective subjects that the student can choose from, for a total of 40 credits.

 

Compulsory subjects

  • Strategic planning of cultural projects
  • Economic framework and structure of the cultural sectors
  • Cultural policy
  • Cultural management practices
  • Master’s degree final project
  • Prospects and analysis of cultural projects I
  • Prospects and analysis of cultural projects II

 

Elective subjects

  • Audience analysis and programming policies
  • Applications of social psychology in cultural management
  • Conceptual foundations and methodologies for research
  • Creative cities I: intervention models and entrepreneurial dynamics
  • Creative cities II
  • Concept and design of cultural websites
  • Conceptualizing culture and heritage
  • Accounting and budgeting for cultural managers
  • Production design and control
  • Legal applications in cultural management
  • Strategies and logic of local cultural intervention
  • Funding and fundraising
  • Organizational leadership and human resource management
  • Art market, communication and cultural industries
  • International comparative models of cultural policy
  • Museology and models of heritage intervention
  • Participation and socio-cultural animation
  • Communication policies and cultural marketing
  • Multicultural policy and management
  • Sociology of culture
  • Applied research techniques
  • Cultural tourism
  • Economic viability of cultural projects

 

See courses plan

Furthermore, the Master’s degree presents two different curricula: one of a professional nature, while the other option specifically aims at training researchers in cultural management and policy (it leads to the Phd in “Society and Culture” in the research field named Cultural and heritage management). Each option offers specific courses that the student has to attend, depending on the chosen option.

See professional option programme

See research option programme

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Internship organizations

An interesting aspect of the programme is the opportunity to spend an internship period at cultural organisations – see list. For this, the University of Barcelona makes available a standard model of work placement agreement for interested institutions. Tino Carreño, Internship Coordinator, will guide students during their personal research process. He will also inform them about available intern positions within the scope of the programme.

PRACTICE CENTERS:
Associations, foundations...
Research and training (centers, universities, schools, departments...)
Companies and musical groups
Communication and dissemination (press offices, dissemination projects ...)
International cooperation (embassies, consulates, centers, foreign institutes ...)
Venues (II)
Exhibition venues
Creation venues
Festivals and other cultural events
Festivals and other cultural events
Heritage and documentary management (museums, archaeological sites, archives, libraries)
Territorial management (City halls, civic centers, cultural centers) (I)
Territorial management (City halls, civic centers, cultural centers) (II)
Cultural industries (companies, edition…)
Career prospects and alumni

The scope of action of cultural managers is affected by the reality of culture and its institutions in each territory and sector. In particular, it depends on the degree of – direct or indirect – governmental intervention on cultural organisations, the specific development of private business management, or the importance of interpersonal relationships inside and outside the organisations.

In order to give answer to these challenges, the Master’s degree opens up the following career prospects:

  • Director, expert or manager of – public, corporate or civic – cultural services, venues and projects.
  • Programmer and/or producer of cultural events (in the fields of arts, humanities, festivals, heritage, cultural tourism…).
  • Local cultural manager.
  • Programmer and coordinator of intercultural dynamics and socio-cultural activities.
  • Researcher in the field of cultural management and policy.

Among the alumni of the Master’s course are several professionals in positions of responsibility in different cultural projects and venues like, among others: Sala Beckett, TekneCultura, Festival Cara B, Ministerio de Cultura del Perú, Cia La petita malumaluga, Festival Internacional de Música de Canarias, l’Alternativa Fest, Bissap Consulting, Universidad de los Hemisferios de Quito, Galeria Joan Gaspar, ARTSY, Grupo Planeta, Festival Imaginaria: Festival de Títeres e Imagen en Movimiento, Ministerio de Cultura y Patrimonio del Ecuador, Fira Mediterrània de Manresa, Interacció, Sala Hiroshima, Associació de Professionals de la Gestió Cultural de Catalunya, L’Auditori de Barcelona, Barris en dansa, Cercle de Cultura, Festival Píndoles, Residencia de Estudiantes de Madrid, La Casa Elizalde, Associació de Professionals de Circ de Catalunya, Fàbrica de Creació Fabra i Coats, TR3SC, L’Espectacleria, CCCB, Antic Teatre, IberCamera, Festival Schubertíada Vilabertran, Penguin Random House Grupo Editorial.

Coordination and teaching staff
Montserrat Pareja

Academic coordinator of the Master’s degree in Cultural Management.

Professor of the following courses: Prospects and Analysis of Cultural Projects I; Prospects and Analysis of Cultural Projects II; Creative cities I: intervention models and entrepreneurial dynamics; Creative cities II.

Department of Economics of the University of Barcelona.

Lluís Bonet Agustí

Director of the UB Cultural Management Program.

Professor of the following courses: Prospects and Analysis of Cultural Projects I; Prospects and Analysis of Cultural Projects II; Strategic Planning of Cultural Projects.

Department of Economics of the University of Barcelona.

Tino Carreño

Expert in management and production of music and performing arts festivals.

Professor of the following course: Design and Control of a Cultural Production. Internship Coordinator at the Master’s degree in Cultural Management.

Department of Economics of the University of Barcelona.

Verónica Yazmín García

Professor of the course: Legal Applications in Cultural Management.

Department of Administrative Law; Procedural Law; Financial and Tax Law; History of Law of the University of Barcelona.

Ramon Castells

Professor of the following courses: Economic Viability of Cultural Projects; Funding and Fundraising.

Department of Economics of the University of Barcelona.

José Pestana

Professor of the course: Audience Analysis and Programming Policies.

Department of Social Psychology and Quantitative Psychology of the University of Barcelona.

Nuria Codina

Professor of the course: Applications of social psychology in cultural management.

Department of Social Psychology and Quantitative Psychology of the University of Barcelona.

Daniel del Valle Granada

Professor of the course: Leadership and Human Resources Management in Cultural Organizations.

Deparment of Business

Albert de Gregorio

Professor of the following courses: Prospects and Analysis of Cultural Projects I; Prospects and Analysis of Cultural Projects II

Department of Economics of the University of Barcelona.

Joan Guàrdia

Professor of the course: Conceptual Foundations and Methodologies for Research.

Department of Social Psychology and Quantitative Psychology of the University of Barcelona.

Jordi Campo

Professor of the course: Communication Policies and Cultural Marketing.

Department of Business of the University of Barcelona.

Agustí Ten

Professor of the course: Legal Applications in Cultural Management.

Department of Administrative Law; Procedural Law; Financial and Tax Law; History of Law of the University of Barcelona.

Marc Tarrés

Professor of the course: Legal Applications in Cultural Management.

Department of Administrative Law; Procedural Law; Financial and Tax Law; History of Law of the University of Barcelona.

Arturo Rodríguez-Morató

Professor of the following courses: Sociology of Culture; International Comparative Models of Cultural Policy.

Department of Sociology of the University of Barcelona.

Xavier Roigé

Professor of the course: Applied Research Techniques.

Department of Social Anthropology of the University of Barcelona.

Javier Osés García

Professor of the course: Accounting and Budgeting for Cultural Managers.

Department of Business of the University of Barcelona.

Victoria Sánchez

Professor of the following courses: Sociology of Culture; International Comparative Models of Cultural Policy.

Department of Sociology of the University of Barcelona.

Xavier Torrens

Professor of the following courses: Multicultural Policy and Management; Cultural Policy.

Department of Constitutional Law, Political and Administration Science, State Ecclesiastical Law and Philosophy of Law of the University of Barcelona.

Anna Villarroya

Professor of the course: Economic Framework and Structure of the Cultural Sectors.

Department of Economics of the University of Barcelona.

Ana Maria Novella

Professor of the course: Socio-cultural participation and animation

Department of Educational Theory and History

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Calendar

1st semester: Fall 2019

  • Welcome sessions: Setember 19
  • Course start date: 14/09/19
  • Course end date: 23/01/20
  • Study trips: aprox. 2nd or 3rd week of January 2020
  • Final Project Submission Deadline – January session: January 2020
  • Notification of final project committees: 1/02/20 – 12/02/2020

2nd semester: Spring 2020

  • Course start date: February 20
  • Course end date: 15/06/20
  • Final Project Submission Deadline – June session: June 2020
  • Notification of final project committees: 26/06/2020-11/07/2020

Note: elective courses given in other Master’s degrees may follow a different schedule.

Holidays – no classes: 

  • 11/09/19: Diada
  • 23/09/19: Mercè
  • 12/10/19: El Pilar
  • 6/12/19: Constitution day
  • From 23/12/19 until 06/01/20: Christmas Holidays
  • From 05/04/20 until 13/04/20: EasterHolidays
  • 03/04/20: Official Faculty Day
  • 1/5/20: Labour Day
  • 24/06/20: Sant Joan

FINAL WORK
FAQ
ERASMUS STUDIES
Pre-enrolment and Enrolment

Pre-enrolment is done at the Faculty of Economics and Business of the University of Barcelona. Click on this link.