A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns

Business, industrial marketing and uncertainty [Editorial]

How do service quality, experiences and enduring involvement influence tourists´ behavior? an empirical study in the Picasso and Miró museums in Barcelona

Estudio del posicionamiento de hoteles enoturísticos mediante el operador de agregación de puntuaciones CARWA

The incidence of incentives for t-commerce acceptance: improving television as a distribution channel

The perception of satisfaction with virtual social networks: A comparative analysis

Price competition within and between airlines and high-speed trains: the case of the Milan-Rome route

Plackett-Burman design in Choice-based Conjoint Analysis: a case of estimating warning message distribution on tobacco packages

How a sustainable message affects brand attributes?

Examining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico)

A design strategy for improving adaptive conjoint analysis

A comparative analysis of american and spanish cruise passengers’ behavioral intentions

Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study

Cross-border tourists’ behavioral intentions: the Green Line of Nicosia, Cyprus

Consumers’ Psychological outcomes linked to the use of an online store’s recommendation system

Internal and external drivers of sustainability strategies in the wine tourism industry: an exploratory investigation from Spain

Satisfaction and Loyalty of tourists in a cross-border area

Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment

An Asymmetric Index to Compare Trapezoidal Fuzzy Numbers

Managing dive centres: SCUBA divers’ behavioural intentions

A network-based data mining approach to portfolio selection via weighted clique relaxations

Prices, prices and prices: a study in the airline sector

La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte

Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

Modelling students’ flow experiences in an online learning environment

Análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales

The role of trust in cruise passenger behavioral intentions: The moderating effects of the cruise line brand

Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado

Un método para analizar la reputación online de la marca basado en un índice de verosimilitud

Cross-cultural differences in the content and presentation of websites

Airline website loyalty formation and the moderating effects of gender and education

Social value in retail banking

Using response surface methodology to optimize factors in conjoint experiments

Key factors for entrepreneurial success