News
The UB Business School is excited to welcome a distinguished group of new researchers to the University of Barcelona. These new colleagues bring expertise across many fields of business that will enrich our research environment, enhance the student learning experience, and foster collaborations across the Departments, its research structures, and the broader university community. This year, 8 new researchers have joined our Faculty. Lizbeth Arroyo joins the Department of Business as an Assistant Professor. Her research interests focus on Strategy… 
The University of Barcelona will host the 2026 edition of the DFBI Conference, an international meeting focused on the digital transformation of buildings and infrastructure. The event will address key technological advances, including Digital Twins, interoperability frameworks, openBIM standards (e.g., IFC), BIM integration with IoT, AR/VR applications and robotics, along with sustainable practices, data-driven decision-making and innovative construction methods aimed at improving design efficiency, quality assurance and resilience. Under the theme Digital Business Models for a Sustainable Built Environment, the… 
The University of Barcelona Business School is seeking expressions of interest for an Assistant Professor position in Accounting starting in September 2026. Promotion to tenure (Associate Professor) will require both the corresponding governmental accreditation and successful completion of the required selection process. The University of Barcelona is a leading centre in southern Europe, with a strong commitment to excellence in research. It enjoys a long tradition of teaching, offering both undergraduate and postgraduate degree programmes in the field of Economics… 
The UB Business School welcomed 24 new students to the Executive MBA programme this year. Most of them come from Latin America (95,8 %), and the remaining ones (4,2 %) from Europe. Altogether, there are 7 nationalities represented in this class, with an average age of 33 years old. This diverse group of people will now pursue an official one-year programme that provides experienced professionals with a comprehensive, integrated understanding of the management techniques and executive skills involved in business… 
The UB Business School welcomed 27 new students to the MSc in International Business programme this year. Most of them come from Europe (74,1 %), with others from America (18,5%) and Asia (7,4 %). Altogether, there are 13 nationalities represented in this class, where the average age is 25 years old. This diverse group will now pursue an official one-year programme taught in English, designed to train specialists in global business management. The curriculum covers finance and accounting, marketing, operations,… 
The UB Business School welcomed 22 new students to the MSc in Business Research programme this year. Most of them come from Europe (36,4%), others from Latin America (31,8 %), and the remaining ones come from Asia (27,3 %) and Africa (4,5 %). Altogether, there are 11 nationalities represented in this class, with an average age of 31 years old. This diverse group of people will now pursue an official one-year programme that provides students with advanced training in the… 
Coinciding with the start of the academic year, the new edition of The UB in Figures is now available, featuring the most important data for the 2024-2025 academic year. It presents the main figures for the University of Barcelona and its academic activity in a clear and attractive format. This year, the document’s new design highlights certain data, such as the number of students’ external academic placements (14,135); it includes graphs with more variables and information on gender perspective, such as the… 
A new study titled “Pre-travel experiential tourism communication: A study of Catalonia and Veneto”, authored by our researchers Michele Girotto and Jordi Campo, alongside with Carolina Nicolas (Universidad de Santiago de Chile), explores how tourism institutions in Catalonia and Veneto (Italy) have adapted their communication strategies to highlight experiential aspects in the pre-travel phase. Using a content analysis of posts published on X (formerly Twitter) by the official accounts of the Catalan Tourist Board (@turismecat) and Turismo Veneto (@TurismoVeneto) between… 
A new study named “Business digitalisation as a driver of environmental and economic sustainability in micro, small, and medium-sized enterprises” written by our researcher Claudio Cruz, along with our PhD in Business alumnus Luis Francisco Miranda, Minna Saunila (LUT University) and Juhani Ukko (LUT University) sheds light on the complex relationship between digital transformation and sustainability in micro, small and medium-sized enterprises (MSMEs). Conducted in Finland—a digital frontrunner in the EU—the research reveals that digitalisation, while essential, does not directly… 
A recent study named “Tech startups and general data protection regulation: an empirical exploration of compliance challenges”, written by our researcher Yelena Smirnova, alongside with Victoriano Travieso-Morales (Geneva Business School – Barcelona Campus) takes a close look at how tech startups in Catalonia are dealing with the challenges of GDPR (General Data Protection Regulation) compliance. By combining survey data with in-depth interviews, the research identifies key obstacles faced by startups and offers practical recommendations for improving regulatory support in early-stage business environments.…