Category: Màrqueting

  • A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns

  • Business, industrial marketing and uncertainty [Editorial]

  • How do service quality, experiences and enduring involvement influence tourists´ behavior? an empirical study in the Picasso and Miró museums in Barcelona

  • Estudio del posicionamiento de hoteles enoturísticos mediante el operador de agregación de puntuaciones CARWA

  • The incidence of incentives for t-commerce acceptance: improving television as a distribution channel

  • The perception of satisfaction with virtual social networks: A comparative analysis

  • Price competition within and between airlines and high-speed trains: the case of the Milan-Rome route

  • Plackett-Burman design in Choice-based Conjoint Analysis: a case of estimating warning message distribution on tobacco packages

  • How a sustainable message affects brand attributes?

  • Examining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico)

  • A design strategy for improving adaptive conjoint analysis

  • A comparative analysis of american and spanish cruise passengers’ behavioral intentions

  • Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study

  • Cross-border tourists’ behavioral intentions: the Green Line of Nicosia, Cyprus

  • Consumers’ Psychological outcomes linked to the use of an online store’s recommendation system

  • Internal and external drivers of sustainability strategies in the wine tourism industry: an exploratory investigation from Spain

  • Satisfaction and Loyalty of tourists in a cross-border area

  • Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment

  • An Asymmetric Index to Compare Trapezoidal Fuzzy Numbers

  • Managing dive centres: SCUBA divers’ behavioural intentions

  • A network-based data mining approach to portfolio selection via weighted clique relaxations

  • Prices, prices and prices: a study in the airline sector

  • La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte

  • Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

  • Modelling students’ flow experiences in an online learning environment

  • Análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales

  • The role of trust in cruise passenger behavioral intentions: The moderating effects of the cruise line brand

  • Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado

  • Un método para analizar la reputación online de la marca basado en un índice de verosimilitud

  • Cross-cultural differences in the content and presentation of websites

  • Airline website loyalty formation and the moderating effects of gender and education

  • Social value in retail banking

  • Using response surface methodology to optimize factors in conjoint experiments

  • Key factors for entrepreneurial success

  • Urban destination loyalty drivers and cross-national moderator effects: the case of Barcelona

  • Tourist Behavior intentions and the moderator effect of knowledge of UNESCO world heritage sites: the case of La Sagrada Família

  • An analysis of greenways from an economic perspective